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Why Having Good Website Uptime is essential?
Uptime measures enough time a website is up and running online. That is a technical definition that is quite easy to comprehend. But, what you must also know is the need for uptime for the business. Whether you're a multinational corporation, small company, retailer, blogger or an e-commerce platform- if the web traffic cannot achieve your site, for several practical purposes your website channel is closed. That explains why site uptime, the percentage of time a site is available to internet users, can be an important metric for an internet site.
For the past few years, organizations are striving to ensure the net users can access their site 100% of that time period as a quarterly or yearly goal. However, this is goal is hard to achieve and requires both preparation and some luck. Companies, big or small, at some point time face the issue of downtime. There are many causes that can cause a website to decrease. A recently available survey among small and midsized companies reveals that the leading causes of downtime are:

? Hardware failures ? Software failures ? Human errors and ? Natural disasters

To understand how uptime contributes to a healthy business, it is advisable to realize how downtime negatively affects a small business. Your organization will likely to reduce on several dimensions due to website downtime.

Sales and Revenue Are Affected If Site Uptime isn't Good As already mentioned at the beginning of the write-up, sales will come to a halt whenever your website is down. As the users can no longer access your webpages, your online business should come to a grinding halt. That is a major concern if your business solely or majorly depends on online sales. This can obviously result in lack of revenue. World?s biggest online retailer Amazon?s website remained down for almost 13 minutes in 2016. etherdelta.com status has cost the company a lack of $2 million each and every minute.

Those businesses not solely dependent on their website also suffer some form of monetary loss when their site is down.

Customer Trusts and Loyalty Takes a Hit Due To Lack of Website Uptime No matter how good your website design is, how effective your promotions are and how well this content is written. If your website goes down often or requires a very long time to load, all of your efforts spent to create an exceptional site will be in vain. When potential customers visit your site for the very first time and find that it's unavailable, they'll likely never return. Even probably the most loyal customers do not hesitate to visit your competitor?s site that is just a click away. A 2017 survey conducted among 1000 UK consumers by Wirehive, a digital agency hosting specialist, revealed that 68% of these are negatively affected by web downtime.

INTERNET SEARCH ENGINE Rank Positions Can Fall Due To Consistent Site Uptime Failure If your site remains inaccessible often, Se's will notice that. Your website?s rank positions may be negatively affected in the search engine result pages, if your web site experiences downtime often. On the contrary, maintaining an excellent site uptimestatistics could make your website rank better in the search results. Better ranks obviously mean more traffic.
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