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How to Be Prepared for Website Outage
It never feels good when your website is down or is going through certain performance problems. You could have invested lots of effort, time and money to maintain your site?s uptime. However, despite your best efforts, a website or perhaps a server may occasionally experience outage or performance problems. Technical difficulties are inevitable that could cause the website to be unavailable. Website may also be down for a few hours for an essential security update. The fact is that downtime will most likely have adverse effects on your business. It could damage your sales conversions, profitability and brand reputation.
How to React When Your Website is Down? By finding your way through the worst situation you may well be able to minimize the web site downtime. Preparation also helps to reduce the damage to your reputation and revenue stream. The method that you will respond whenever your website is in crisis is actually a two front battle: technical and social. If you disregard the social part, your website may experience a more impressive problem. In addition to the technical and social areas of downtime, there are two various kinds of outages. Each type may necessitate a different way of resolving the problem.

Forms of Outages - Planned or Unplanned Downtime could be either be planned or unplanned. Planned downtime means you purposely make your website inaccessible for a brief period of time. This is simply not something a small business owner will would rather do, but in some cases it is necessary. When you have a planned temporary shutdown, ensure that you inform both kind of visitors to your website i.e. humans and also internet search engine bots. Also, you should mention the approximate duration of downtime.

In case of an unplanned outage, your website experiences a downtime situation due to certain circumstances caused by problems with hardware, network or software. Initially, you may not even understand what the reason for the website downtime. Such unplanned outages cause much anxiety for you as a website owner or administrator. It requires knowledge, skill and capability to restore the website to normalcy.

When it is an unplanned outage, here are some steps that you need to follow:

Check Why Your Website is Having Outage Often, downtime can be an issue beyond your control. It really is the effect of a local internet connectivity failure, hardware failure or perhaps a software malfunction. Once you become aware of your website downtime, access your site and do a walk-thru the website. The intention of the exercise is to discover the cause of the web site downtime. Site monitoring services can help to detect the regions of the website that are having trouble or identify at which step the loading of the web site has stopped. An excellent website monitoring service can be quite a great assist in quickly doing a comprehensive check of the functioning of the various components of the website.

Notify Your Team About Downtime After the website experiences a downtime, you will find a need to communicate the info quickly to the responsible people for quick resolution. If your organization is having a recognised method and list of contacts to reach at the time of website failure you have prepared well. This helps one to reduce confusion, stress and steer clear of inefficient handling of the situation. No doubt, this really helps to quickly get your website back to available status for the site visitors.

Locate the Root Cause of Website Downtime There can be various reasons behind a website outage. To address the problem you need to find the root cause. Determining the main problem will not only be difficult but also time consuming when done manually minus the help of a website monitoring service.

Web monitoring services are very helpful during downtimes, as possible use their comprehensive assessment abilities to check on your website performance and downtime status. Such reports will help you to locate the main cause of website downtime.

Website monitoring apps can help specifically identify the type of issue that is possibly evoking the downtime. Many advanced website monitoring providers allow many different scripts to be run to ensure that you identify which components are malfunctioning. By using this information on specific malfunctioning areas, you'll be able to intelligently guess the cause of the issue and trouble shoot it.

TALK TO Visitors and INTERNET SEARCH ENGINE Bots During your website downtime, visitors and search engine bots to your site will receive a 404 error message. In that situation, most of the visitors along with the search engine bots will assume your site no longer exists. This impression in the mind of the visitors could be detrimental for the business.

You should communicate about the downtime issue by way of a customized error page that indicates your website happens to be experiencing downtime and preferably indicate the timeframe and your website can be available. In addition, you could communicate the same during your website?s social media marketing accounts. For example, you need to use Facebook and Twitter to keep your customers informed about your website downtime. This allows one to fix the downtime problem with less pressure.

Fix the Downtime Issue As soon as you become aware of the cause your website downtime, your aim will be to quickly rectify the error. While you are fixing the problem you could re-direct users to a second website. Overall, you need to ensure that users will need to have minimum service interruption.

Website Monitoring Service ? an important Tool to reduce Downtime It is better to use a site monitoring service for continuously monitoring your site uptime. Manual monitoring is neither extensive nor continuous. Further, the good website monitoring providers provide many advanced and in-depth features that help in monitoring uptime for a wide selection of downtime or performance issues. While, website monitoring services cannot promise that your site will never go down. But if such situation does arise, the web site monitoring app will not only allow you to resolve downtime problems with ease but also help to recover quickly from the site downtime situation.
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