Notes

Website Performance and its Strategic Importance
When it comes to customer expectations regarding website performance, they are mainly looking for powerful. Therefore not being able to possess a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Result in Lost Revenue Most people tend to expect a web page load in as little time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It has been discovered that about 40% of users would probably abandon a website provided it didn't load within 2-3 3 seconds. This is a lot more prominent for e-commerce sites that can potentially experience loss of revenue even with a page delay of 1 second. This lost revenue because of slow websites is a very high value for highly popular e-commerce sites.

A Google study conducted in 2015 implies that if an app or website requires a lot of time and energy to load, 29% of smartphone owners immediately shift to a new website for satisfying their needs. Among the ones who switch, about 70% achieve this because of slow loading times.

However, it has also been seen that improvements in loading time boosts the conversions for an e-commerce website. This could boost both top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is among the significant reasons why many companies fail to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced problems with a site that is too slow, freezes and crashes or incorporates a rather complicated checkout process will not visit that site or buy things as a result later on. Another study revealed that whenever certain web pages got slowed down for about 12 weeks, they took almost 6 weeks to attain their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated plus they are also more likely to share such negative experiences with their friends and family. Some of the customers could even use various social media channels to provide their negative reviews. Such bad reviews can make the website lose lots of potential customers who tend to shy away because of the negativity linked to the site.

Higher Costs for Owning a Customer Service A poorly performing website can also negatively impact the budget of the company since more resources will undoubtedly be required for problem solving as customers contact to complain concerning the obstacles they face while using a niche site.

Productivity Losses Poorly performing websites not only put a major strain on the internet admin team but they can also hamper employee productivity in a major way. Once the website falls, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It's been discovered that outages of the IT department cost companies around $700 billion every year, out of which about 78% is due to poor productivity. From these facts, we are able to extrapolate that despite having website downtime also productivity losses are incurred by the business sites.
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