Notes

Website Performance and its Strategic Importance
When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not having the ability to have a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Lead to Lost Revenue A lot of people tend to expect a web page load in only a small amount time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It has been found that about 40% of users would most likely abandon a website provided it didn't load within 2 to 3 3 seconds. That is a lot more prominent for e-commerce sites that may potentially experience lack of revenue even with a page delay of 1 second. This lost revenue because of slow websites is a very high value for very popular e-commerce sites.

A Google study conducted in 2015 shows that if an app or website takes a lot of time to load, 29% of smartphone owners immediately shift to a new website for satisfying their needs. On the list of ones who switch, about 70% achieve this because of slow loading times.

Alternatively, it has also been seen that improvements in loading time improves the conversions for an e-commerce website. This may boost both the top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is one of the significant reasons why many companies neglect to retain their customers in the long run. Moreover, about 75% of online users who have experienced problems with a site that's too slow, freezes and crashes or incorporates a fairly complicated checkout process will not visit that site or buy things from it in the future. Another study revealed that whenever certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to achieve their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also more likely to share such negative experiences with their friends and family. A few of the customers may even use various social media marketing channels to offer their negative reviews. Such bad reviews could make the website lose many potential customers who tend to shy away due to the negativity associated with the site.

Higher Costs for Owning a Customer Service A poorly performing website may also negatively impact the budget of the company since more resources will be required for problem solving as customers contact to complain concerning the obstacles they face while using a niche site.

Productivity Losses Poorly performing websites not only put a major strain online admin team but they can also hamper employee productivity in a major way. Once the website falls, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It's been discovered that outages of the IT department cost companies around $700 billion each year, out of which about 78% is caused by poor productivity. From these facts, we are able to extrapolate that even with website downtime also productivity losses are incurred by the business sites.
Here's my website: