Notes

Website Performance and its Strategic Importance
When it involves customer expectations regarding website performance, they are mainly looking for high performance. Therefore not having the ability to have a fast loading and quickly responding website can adversely impact a small business in many ways.
nextdoor.com status Lead to Lost Revenue A lot of people have a tendency to expect a web page load in as little time as possible. Therefore slower page loading times can lead to enhanced page abandonment. It's been found that about 40% of users would probably abandon a web page provided it didn't load within 2 to 3 3 seconds. That is even more prominent for e-commerce sites that may potentially experience lack of revenue even with a full page delay of one second. This lost revenue due to slow websites is a very high value for very popular e-commerce sites.

hipchat.com status conducted in 2015 demonstrates if an app or website requires a lot of time to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. Among the ones who switch, about 70% achieve this because of slow loading times.

However, it has also been seen that improvements in loading time boosts the conversions for an e-commerce website. This could boost both top-line and bottom-line.

Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is one of the main reasons why many companies neglect to retain their customers in the long run. Moreover, about 75% of online users who have experienced problems with a site that is too slow, freezes and crashes or incorporates a rather complicated checkout process will not visit that site or buy things from it later on. epicgames.com status revealed that when certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to attain their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated and they are also likely to share such negative experiences making use of their friends and family. Some of the customers may even use various social media channels to offer their negative reviews. Such bad reviews could make the website lose plenty of potential customers who have a tendency to shy away as a result of negativity linked to the site.

Higher Costs for Owning a Customer Service A poorly performing website may also negatively impact the budget of the company since more resources will undoubtedly be required for problem solving as customers call in to complain concerning the obstacles they face while using a site.

Productivity Losses Poorly performing websites not only put a major strain online admin team however they can also hamper employee productivity in a significant way. Once the website goes down, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion every year, out which about 78% is caused by poor productivity. From these facts, we can extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.
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