Notes

Why Having Good Website Uptime is Important?
Uptime measures enough time a website is ready to go online. This is the technical definition which is quite easy to comprehend. But, what you must know is the need for uptime for the business. Whether you are a multinational corporation, small company, retailer, blogger or an e-commerce platform- if the web traffic cannot achieve your site, for several practical purposes your online business channel is closed. That explains why site uptime, the percentage of time a site is available to internet users, is an important metric for a website.
For the past few years, organizations are striving to ensure that the net users can access their site 100% of the time as a quarterly or yearly goal. However, this is goal is hard to achieve and requires both preparation plus some luck. Companies, big or small, at some point time face the problem of downtime. There are many causes that can result in a website to decrease. A recent survey among small and midsized companies reveals that the leading factors behind downtime are:

? Hardware failures ? Software failures ? Human errors and ? Natural disasters

To understand how uptime contributes to a healthy business, it is advisable to realize how downtime negatively affects a small business. Your organization will likely to lose on several dimensions because of website downtime.

Sales and Revenue Are Affected If Site Uptime isn't Good As already mentioned at the beginning of the write-up, sales should come to a halt when your website is down. As the users can't access your webpages, your website will come to a grinding halt. It is a major concern if your business solely or majorly depends upon online sales. This will obviously result in loss of revenue. World?s biggest online retailer Amazon?s website remained down for nearly 13 minutes in 2016. The outage has cost the company a lack of $2 million per minute.

Those businesses not solely dependent on their web presence also suffer some type of monetary loss when their site is down.

Customer Trusts and Loyalty Takes a Hit Due To Insufficient Website Uptime It does not matter how good your site design is, how effective your promotions are and how well the content is written. If your site falls often or requires a long time to load, all your efforts spent to create an exceptional site will be in vain. When potential customers visit your site for the first time and find that it's unavailable, they'll likely never return. Even the most loyal customers usually do not hesitate to visit your competitor?s site that is just a click away. A 2017 survey conducted among 1000 UK consumers by Wirehive, a digital agency hosting specialist, revealed that 68% of them are negatively affected by web downtime.

Search Engine Rank Positions Can Fall BECAUSE OF Consistent Site Uptime Failure If your site remains inaccessible often, Search engines will notice that. Your site?s rank positions may be negatively affected in the search engine result pages, if your web site experiences downtime often. On the other hand, maintaining a good site uptimestatistics can make your site rank better in the serp's. Better ranks obviously mean increased traffic.
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