Notes

Important Website Performance Metrics You Should Monitor
Everyone knows how frustrating it is to wait for a website to load. In today?s world, users will probably switch to some other similar site and look after their needs at that site. From a business viewpoint, a website that's experiencing uptime issues or has impaired performance causes financial damage. In the last few years, it is becoming more challenging to meet the expectations of the web users. They need an interactive site with great content, superior graphics and some unique elements on web sites to have a favorable impression. However, the addition of some unique elements especially could lead to the chance of something going wrong with the site or increase the page loading time. Having an otherwise good website that's attractive to users won't help if the site is slow, malfunctions or regularly experiences downtime. You should keep an eye on few metrics to know how your site is performingproperly. Just what you should monitor depends upon your organization. But, here are some general indicators that each webmaster should track every once in awhile to assess the user experience of the website visitors.
Website Uptime This can be the most basic and significant part of any website performance monitoring, its purpose is to ensure your website is online and designed for users. Whenever your website is down even for a couple minutes, it may affect your brand reputation, customer loyalty and sales. The longer the downtime and the more often your site experiences downtime, the more severe will be the negative consequences. In today?s business environment to be competitive you need to achieve almost 100% uptime.

Time To First Byte (TTFB) After initiating a request to the webserver, enough time to first byte (TTFB) represents enough time taken to receive the first byte of information back from the webserver. This is used to measure the responsiveness of the website. Additionally it is often used to check on if the website IT infrastructure has been designed properly. Page Load Time The page load time represents the time taken to display all the content of a webpage. This metric is important because even if the TTFB is satisfactory, a visitor to your site can only just interact if all of the components of your page are downloaded. For a non-technical person, this metric is what they consider because the speed or responsiveness of the website. The user experience and speed of the site depends upon the speed of the page load time.

Web Traffic Traffic can be an important indicator of one's online success. Unless there is sufficient level of visitors, the business objectives or the marketing goals can't be met. It is also important to ensure that the web traffic is basically relevant to your website. Visitors that are not relevant are useless to your internet site and achieving your targets.

This metric is also helpful to assess just how many visitors your website can accommodate at a time. You may need to upgrade your servers from time to time to deal with more traffic; otherwise your website might not function properly because of inadequate infrastructure.

User Journey You have designed your site to facilitate the flow of people to certain outcomes based on their needs. Various kinds of users may interact with your site in slightly various ways. For example: some may land on your own ?Home? page and go directly the ?Products? page, while other visitors may browse the ?About us? page first. This flow of the visitors through the many paths is captured in an clear to see process flow illustration called because the user journey
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