Notes

Web 2 2.0 Not For Corporates
Not many people are spinning uncontrollable with Blogging platforms 2.0 and the line-up of benefits it deals out. Although Web 2 2.0 can help companies keep your charges down some are unwilling to deploy these technologies. Why? Some consider Web 2 2.0 as 'experimental'.

Experimental? Facebook says it has more than 200 million active users. Of these 200 million users more than 100 million log on to Facebook at least one time a day. And in the event you were thinking these 100 million users are school or college users, more than two-thirds of Facebook users are beyond college. Not schoolies or tech heads. In fact, Facebook's largest growing demographic is those 35 yrs . old and older. It is a demographic most corporations are continually trying to market to, connect to and have for as long term customers.

What can Blogging platforms 2.0 do?

Co-production: Web 2 2.0 platforms are excellent for getting customers to build up products using customer-generated content, forums, feedback and discussions. Corporations save well on expensive theories and clients get what they want.
Lightweight IT: Using open source software and software-as-a-service for new applications reduces costs.
Mashups: Instead of build customized IT systems with hard-wired integration, Web 2 2.0 can enable mashups of existing Web services and data to operate at lower cost sufficient reason for less people.
Crowd sourcing: Another type of co-production, surveying and collecting information and data through social networking reduces research times and costs and transforms customer relations.
Meetings and collaboration: Social-networking, collaboration and sharing platforms can improve communication, cut travel costs and accelerate the innovation cycle, particularly for companies with international operations.
Cloud computing: Platforms such as for example Amazon Web Services and Microsoft Azure lower costs of building and operating new IT systems.
Many companies using Blogging platforms 2.0 realize its potential but there is no rush towards it as a cost-saving strategy. What's held in the past is still true today. Proof. It appears 200million users on Facebook or 108 million on MySpace aren't convincing enough. Having less successful enterprise deployments has discouraged businesses to check more seriously at Web 2 2.0. Read 'it's too hard'.

Corporates are known for moving s-l-o-w-l-y. But imagine if they're left behind? Similarly they need to cut costs and reduce risks and alternatively they chase productivity and creativity their new unrelenting masters. So is throwing minimal resources on innovative projects like Blogging platforms 2.0 smart? Particularly when Web 2 2.0 can result in sustainable cost reductions.

It is the smaller, inventive and agile companies which are using Web 2 2.0 to grow quickly and increase productivity way beyond levels achievable using older technologies.

Web conferencing alone has helped companies save on travel hours and costs, improving efficiency, customer communications and relations. And as e-mail and Web chat are more popular for customer interaction, some companies may also be considering Web 2 2.0 video and blogging to generate customer communities. Better for customer relations and cheaper when compared to a contact call center.

The return on investment of using Blogging platforms 2.0 is probably not easy to calculate particularly if the only measure would be to reduce costs. But think about intangible returns such as customer experience, customer support or product enhancement? Google, Yahoo and MSN have created billion dollar algorithm's to judge and reward those delivering quality customer experiences. Customers listen to their own inbuilt algorithm and running from bad experiences in to the arms of friendly easy ones.

While corporations fuss over how exactly to develop a body of Blogging platforms 2.0 best practices other smaller to mid-sized companies already using Web 2 2.0 are flourishing. Ultimately Blogging platforms 2.0 success depends on how employee and customers embrace the technologies and how content sharing is secured, protected and handled.

That's where Blogging platforms 2.0 corporate policy should start.

Security concerns around these applications must be addressed quickly otherwise no-one will want to use them regardless of how user-friendly or easy to access they might be. Or even, more info to involve Web 2 2.0 in operations will undoubtedly be another add-on expense; increasing costs and not reducing them as intended.

Christine McVeigh is writer of 'Web 2.0 Traffic Demolisher - How to Dominate Your Niche Using Web 2 2.0'. Go now to get free access to an information packed strictly limited 5 part course on how best to get traffic, dominate and earn money using Web 2 2.0 along with other free stuff on marketing Blogging platforms 2.0 by going now to [http://www.Web20TrafficDemolisher.com] See you on the other side!
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