Notes

Web 2 2.0 Not For Corporates
Not everyone is spinning uncontrollable with Web 2 2.0 and the line-up of benefits it deals out. Although Web 2 2.0 might help companies keep your charges down some are unwilling to deploy these technologies. Why? Some consider Web 2 2.0 as 'experimental'.

Experimental? Facebook says it has a lot more than 200 million active users. Of the 200 million users a lot more than 100 million get on Facebook at least one time a day. And in the event you were thinking these 100 million users are school or college users, a lot more than two-thirds of Facebook users are outside of college. Not schoolies or tech heads. Actually, Facebook's largest growing demographic is those 35 yrs . old and older. It's a demographic most corporations are continually attempting to market to, interact with and have as long term customers.

What can Blogging platforms 2.0 do?

Co-production: Web 2 2.0 platforms are excellent for getting customers to build up products using customer-generated content, forums, feedback and discussions. Corporations save well on expensive theories and clients get what they need.
Lightweight IT: Using open source software and software-as-a-service for new applications reduces costs.
Mashups: Instead of build customized IT systems with hard-wired integration, Blogging platforms 2.0 can enable mashups of existing Web services and data to use at lower cost and with less people.
Crowd sourcing: Another form of co-production, surveying and collecting information and data through social networking reduces research times and costs and transforms customer relations.
website and collaboration: Social-networking, collaboration and sharing platforms can improve communication, cut travel costs and accelerate the innovation cycle, particularly for companies with international operations.
Cloud computing: Platforms such as Amazon Web Services and Microsoft Azure lower costs of creating and operating new IT systems.
Many companies using Blogging platforms 2.0 realize its potential but there's no rush towards it as a cost-saving strategy. What's held before is still true today. Proof. It seems 200million users on Facebook or 108 million on MySpace aren't convincing enough. The lack of successful enterprise deployments has discouraged businesses to look more seriously at Web 2 2.0. Read 'it's too hard'.

Corporates are recognized for moving s-l-o-w-l-y. But imagine if they're left behind? Similarly they need to spend less and reduce risks and on the other hand they chase productivity and creativity their new unrelenting masters. So is throwing minimal resources on innovative projects like Blogging platforms 2.0 smart? Particularly when Blogging platforms 2.0 can cause sustainable cost reductions.

It is the smaller, inventive and agile companies which are using Web 2 2.0 to grow quickly and increase productivity way beyond levels achievable using older technologies.

Web conferencing alone has helped companies save well on travel hours and costs, improving efficiency, customer communications and relations. And as e-mail and Web chat are more popular for customer interaction, some companies may also be considering Blogging platforms 2.0 video and blogging to create customer communities. Better for customer relations and cheaper than a contact call center.

The return on investment of using Blogging platforms 2.0 might not be easy to calculate especially if the only measure is to reduce costs. But what about intangible returns such as customer experience, customer support or product enhancement? Google, Yahoo and MSN have created billion dollar algorithm's to judge and reward those delivering quality customer experiences. Customers pay attention to their own inbuilt algorithm and running from bad experiences into the arms of friendly easy ones.

While corporations fuss over how to create a body of Web 2 2.0 guidelines other smaller to mid-sized companies already using Blogging platforms 2.0 are flourishing. Ultimately Web 2 2.0 success depends on how employee and customers embrace the technologies and how content sharing is secured, protected and handled.

That's where Web 2 2.0 corporate policy should start.

Security concerns around these applications should be addressed quickly otherwise no-one will want to utilize them no matter how user-friendly or easy to access they might be. Or even, corporate attempts to involve Web 2 2.0 in operations will undoubtedly be another add-on expense; increasing costs rather than reducing them as intended.

Christine McVeigh is author of 'Web 2.0 Traffic Demolisher - How to Dominate Your Niche Using Blogging platforms 2.0'. Go now to obtain free usage of an information packed strictly limited 5 part course on how to get traffic, dominate and make money using Web 2 2.0 along with other free stuff on marketing Web 2 2.0 by going now to [http://www.Web20TrafficDemolisher.com] See you on the other side!
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