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When nextdoor.com status involves customer expectations regarding website performance, they are mainly looking for powerful. Therefore not having the ability to have a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Lead to Lost Revenue Most people have a tendency to expect a web page load in as little time as possible. Therefore slower page loading times can result in enhanced page abandonment. It has been found that about 40% of users would probably abandon a web page provided it didn't load within 2 to 3 3 seconds. That is a lot more prominent for e-commerce sites that can potentially experience loss of revenue even with a page delay of 1 second. This lost revenue because of slow websites is a very high value for highly popular e-commerce sites.
A Google study conducted in 2015 shows that if an app or website takes a lot of time and energy to load, 29% of smartphone owners immediately shift to a different website for satisfying their needs. On the list of ones who switch, about 70% do so due to slow loading times.
On the other hand, it has also been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both top-line and bottom-line.
Degraded fastmail.com status Reduces Long Term Loyalty of Customers Poor digital performance is among the significant reasons why many companies fail to retain their customers in the long term. Moreover, about 75% of internet surfers who have experienced problems with a site that's too slow, freezes and crashes or incorporates a rather complicated checkout process are not going to visit that site or buy things from it in the foreseeable future. Another study revealed that whenever certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to accomplish their normal traffic levels.
Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated plus they are also likely to share such negative experiences making use of their friends and family. A few of the customers may even use various social media channels to provide their negative reviews. Such bad reviews can make the website lose plenty of potential customers who tend to shy away as a result of negativity linked to the site.
Higher Costs for Running a CUSTOMER SUPPORT A poorly performing website can also negatively impact the budget of the business since more resources will undoubtedly be necessary for problem solving as customers call in to complain about the obstacles that they face while using a niche site.
Productivity Losses Poorly performing websites not only put a major strain online admin team however they can also hamper employee productivity in a significant way. Once the website goes down, then resources are typically borrowed from other teams to diagnose the problem, resolve it or test the fix. It has been found that outages of the IT department cost companies around $700 billion every year, out which about 78% is caused by poor productivity. From these facts, we are able to extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.
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