Notes

How Site Speed Impacts Financial Outcomes
With so many sites offering exactly the same product, online shoppers usually do not hesitate to move to a speedier website if your site takes longer to load. neteller.com status show that a one second delay in page load time can lead to 7% reduction in conversions and 11% lesser page views. Clearly, the research reports show that slower loading websites have a negative impact on an individual experience and also have adverse influence on the efficiency of online sales conversions. Site speed can be search engines ranking factor. For several these reasons, it is vital to have a faster site.
User Expectations on Site Speed The web users generally have little patience for a full page that takes too much time to load. In this mobile era people are now used to instant messaging and instant communication. How fast your website loads is vital from visitor? harrypotterwizardsunite.com status , but often many companies completely ignore this dimension. In the last few years we've witnessed a phenomenal growth of mobile devices. In fact post 2015, mobile usage has surpassed desktop use. Though desktop is essential, it is time to consider mobile first.

Mobile website landing page takes an average time of 22 seconds to load. However, more than half of the customers will leave the page if it requires a lot more than 3 seconds to load. This implies you may lose half of your customers even before they visit your site if it takes a lot more than 3 seconds to load. And the ones who will patiently await the page to load might not like return to your website again due to the negative user experience. This is true for the desktop users aswell. If the page is slow, abandonment increase.

There is no surprise that improving site speed can improve customer satisfaction, increase in conversion and obviously revenue growth.

Positive Branding For a higher Performance Site A higher performance site which loads faster than most sites creates a strong positive reaction. Add a dash of aesthetics to the site, it will make a bigger positive effect on visitors. Once a positive experience is created, such a positive branding experience is beneficial in converting the visitor into a customer.

Loss of Visitors to Competitors Because of Slow Performance Without doubt less patient visitors are more demanding but sometimes such visitors offer an opportunity, chances are such visitors are more likely to made impulse purchases, so a smart business site can tailor to their needs and increase their business. Also, they make quick decisions, so that it may lead to quicker sales cycles with such kind of visitors. Imagine skoda-auto.com status of losing such high potential prospects to your competition.

Improved Search Engine Ranking Results in Increased Visitors Se's including Google take speed under consideration when ranking sites. Further, mobile users expect that a site will load and work well on their devices just like desktop versions. Quite often, it is not so. The various search engines are not thinking about directing their users to sites that takes too much time to load or cannot perform well on the cellular devices. Mobile users? experience will therefore be considered a significant element in terms of ranking. Search engines started ranking serp's based on the performance of the mobile versions of websites.
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