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How Site Speed Impacts Financial Outcomes
With so many sites offering exactly the same product, online shoppers usually do not hesitate to move to a speedier website if your site takes longer to load. Studies show a one second delay in page load time can result in 7% reduction in conversions and 11% lesser page views. Clearly, the study reports show that slower loading websites have a negative impact on an individual experience and also have adverse influence on the efficiency of online sales conversions. Site speed can be a search engine ranking factor. For several these reasons, it is vital to have a faster site.
User Expectations on Site Speed The web users in general have little patience for a full page that takes too much time to load. In this mobile era folks are now used to instant messaging and instant communication. How fast your website loads is important from visitor? pokemon.com status , but often many companies completely ignore this dimension. In the last few years we have witnessed a phenomenal growth of mobile devices. Actually post 2015, mobile usage has surpassed desktop use. Though desktop is essential, it is time to consider mobile first.

Mobile landing page takes the average time of 22 seconds to load. However, more than half of the customers will leave the page if it takes more than 3 seconds to load. This means you may lose 1 / 2 of your visitors even before they visit your website if it takes more than 3 seconds to load. And the ones who will patiently wait for the page to load may not like return to your site again because of the negative user experience. That is true for the desktop users as well. If the page is slow, abandonment will increase.

There is absolutely no surprise that improving site speed can improve client satisfaction, upsurge in conversion and obviously revenue growth.

Positive Branding For a High Performance Site A higher performance site which loads faster than most sites creates a solid positive reaction. Add a dash of aesthetics to the site, it will make a bigger positive impact on visitors. Once a confident experience is created, such a positive branding experience is beneficial in converting visitors into a customer.

Loss of People to Competitors Because of Slow Performance Without doubt less patient visitors are more demanding but sometimes such visitors offer a chance, chances are such visitors will made impulse purchases, so a good business site can tailor to their needs and increase their business. Also, they make quick decisions, so it may lead to quicker sales cycles with such type of visitors. Imagine the consequences of losing such high potential customers to your competition.

Improved SEARCH ENGINE RESULTS POSITIONING Results in Increased Visitors Se's including Google take speed under consideration when ranking sites. Further, mobile users expect a site will load and work very well on their devices exactly like desktop versions. More often than not, it is not so. The search engines are not interested in directing their users to sites that takes too much time to load or cannot perform well on the cellular devices. Mobile users? experience will therefore be a significant factor in terms of ranking. Search engines started ranking search results in line with the performance of the mobile versions of websites.
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