Notes

Builders - PR - Marketing FREE OF CHARGE Strategy
PR is overlooked by most builders since they believe they will not be capable of geting their stories or businesses in the media. It is very possible for any business owner to get massive amounts of free publicity that would normally cost �100's or even �1000's of pounds if they paid for it through traditional advertising.

When you get yourself a story featured in your local paper or on the local radio station it is actually better than a conventional advert because it carries a lot more credibility than a basic advert.

I've spoken to companies who've transformed their businesses just through the use of PR, they have simply sent a one page news release to targeted media plus they generated an unbelievable amount free publicity.

Here is one PR strategy you should attempt using to get free publicity for the business:

Position yourself as an expert in your industry and tell your entire local media about yourself. During writing this we have been going through a very uncertain economic time and the housing market is not looking very good, so if you certainly are a builder for instance you could contact your entire local media with a news story which may tell everybody how exactly to improve the value of these home within an uncertain market.

You would obviously research your facts first, you could then write a one page press release about how exactly you have information to greatly help home owners together with your top tips for improving the worthiness of people's homes. If you are confident and you have some information that's genuinely likely to help people you will find it very easy to obtain some free publicity, in the event that you get on well together with your local media you can soon become the person that they contact if they need information associated with your field of expertise.

Additional info are crying out for new and interesting people to feature within their papers, magazines or shows and if your news is current you will see it easy to get some good free publicity.

UK Contractors - Discover powerful marketing strategies that are guaranteed to allow you to recession proof your business?

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Leonardo Wood specialises in assisting UK contractors and small business owners making use of their sales & marketing to help them grow their businesses.

For dozens of Instant Marketing Tips to Help You INCREASE YOUR Profits click below: Free Marketing [http://www.marketing4contractors.co.uk/] Information for UK Builders
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