Notes

What's the price of Digital Marketing: Marketing Agency Vs Freelancer
At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media marketing services. In Dubai, that expertise will come in the proper execution of either an agency or freelance talent. In a hardcore B2C and B2B environment, budgets are tight, and largess limited, so how can prospective clients come to grips with the cost of digital marketing in Dubai? Why Hiring AN ELECTRONIC Marketing Agency In Dubai Is Cheaper Than YOU IMAGINE! Until recently, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have been murky and not transparent. Relying on gut instinct won't get you very far and public data on rates and fee for services remains elusive.

In case you are considering experiencing external digital marketing expertise, gaining an obvious line of sight on the common costs being asked for monthly retainers and hourly rates for digital marketing in Dubai could be challenging and frustrating to compile. Digital Marketing Pricing Survey Insights A recent survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on today's trends for the cost of digital marketing. Freelance consultants consistently price predicated on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while people that have 10+ years of experience charge typically $189.

Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more typically than agencies with 11 to 20 employees according to the survey SEO agencies appear unsure about pricing their services with pricing being all around the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates in comparison to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are all higher for strategy related services

Implications For Clients

With so much variation in rate schedules and competition from freelance consultants, the cost of hiring a digital marketing agency in Dubai could be cheaper than you may expect.

Assess just what digital marketing services you are after, overlay that with a monthly service fee from a pool of prospective agencies, and use that because the starting place in your negotiations. Most agencies have become clear about their cost base and what utilization rates they're targeting and so consequently, understand just how far they can comfortably negotiate. Agency Versus Freelancer As you would expect, t here are a few key differences in pricing between freelancers and agencies:

Freelancers are mostly servicing clients through a mixture of hourly rates and project based fees.

Agency preference for monthly-retainer contracts isn't surprising, after all, they often have significantly more overhead to cover

The common digital marketing industry monthly retainer contract starts at $1,000 and ranges up to $5,000.

The larger the agency, generally, the more services they provide under one umbrella. If you're after a mixture of digital marketing services, hiring a company will reduce the amount of coordination you need to do as a client. The bigger the agency, the more customized solutions it usually provides, and therefore, the higher the average price per customer necessary to cover that specialized expertise and talent. The Best Clients Often, small and medium-sized businesses feel they're at a disadvantage in negotiating with an agency because of their lack of scale in comparison to larger clients. However, frequently, small, and medium-sized companies are the very best clients from an agency perspective.

The reality is, digital advertising being an industry in Dubai, continues to be a comparatively immature market, and nearly all agencies lack the organization expertise and infrastructure to service enterprise scaled customers.

Hence small to medium businesses offer an agency with reliable bread and butter revenue streams without the complexity and high servicing costs that come with large multinational clients. So, if you're a small or medium-sized business, you shouldn't be embarrassed to negotiate with an agency. They need clients like you, another reason why the expense of hiring an electronic marketing agency in Dubai may be lower than you could expect! POPULAR Agency Services Despite the profusion of digital marketing services, SEO and PPC services remain most agencies primary resources of revenue. The most notable five services sought by clients are: SEO PPC management Social media marketing Content marketing Analytics and UX

Analytics and user experience design (UX) are surging in popularity as their importance to attracting prospects and retaining customers becomes clear. This recognition is reflected in their growing footprint within the portfolio of digital marketing services clients would like from their agencies.

While this is good news for the industry as a whole, as it indicates a more disciplined and structured approach to digital advertising in the Middle East. It also points to a continued insufficient recognition by business owners and marketers of the need to set up adequate analytic capability in-house.

Similarly, ensuring an engaging user experience from the launch of a digital marketing initiative would go quite a distance towards supporting the buyer acceptance of internet marketing particularly as regional Internet surfers have become more capable and also have higher expectations of the online UX.

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Conclusion If you are in the process of hiring a marketing agency, the news headlines is good. The cost of hiring a digital marketing agency in Dubai could be lower than you anticipate and you can find different pricing structures and models available.

Many agencies use a mix of pricing models such as monthly retainer for standard services, milestone pricing for projects they do frequently, or hourly pricing for new or more complex work. Discuss which pricing model is most effective for you with your prospective agency and you'll be in for a delightful surprise!

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