Notes

Builders - PR - Marketing For Free Strategy
PR is overlooked by most builders because they believe they'll not be able to get their stories or businesses in the media. It is very possible for any business proprietor to get massive levels of free publicity that would normally cost �100's or even �1000's of pounds if they paid for it through traditional advertising.

When you get yourself a story featured in your neighborhood paper or on the local radio station it is actually better than a conventional advert because it posesses lot more credibility than a basic advert.

I have spoken to business owners who have transformed their businesses just through the use of PR, they have simply sent a one page news release to targeted media and they generated an unbelievable amount free publicity.

Here's one PR strategy you should attempt using to obtain free publicity for your business:

Position yourself being an expert in your industry and tell all of your local media about yourself. During writing this we are going through an extremely uncertain economic time and the housing marketplace is not looking excellent, so if you are a builder for instance you can contact all your local media with a news story which may tell everybody how to improve the value of their home in an uncertain market.

get more info would obviously do your research first, you could then write a one page press release about how exactly you have information to help home owners together with your top strategies for improving the worthiness of people's homes. In case you are confident and you have some information that is genuinely likely to help people you will see it very easy to get some free publicity, in the event that you get on well together with your local media it is possible to soon become the person that they contact when they need information associated with your field of expertise.

Reporters are crying out for new and interesting people to feature within their papers, magazines or shows and when your news is current you will see it easy to get some good free publicity.

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Leonardo Wood specialises in assisting UK contractors and small business owners with their sales & marketing to help them grow their businesses.

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