Notes

Does Back-Linking Still Work with SEO Purposes With Google's Penguin Update?
Google alters its search engine results positioning algorithms once in a while in order to penalize duplicated content, decrease spam and in addition remove weak or irrelevant websites from ranking well on its internet search engine. If you are not yet aware of Google's latest update code-named Penguin that has been released in April 24th 2012, you could be at a loss as to why your website's rankings have dropped. Google's main idea in creating the Penguin algorithm update was to reward strong websites by choosing to focus more on the content rather than on SEO tricks, and to crack down on sites that use devious linking techniques.

If you have been searching to find out which back links still work after the Penguin algorithm update, here are some that still do:

Forum Backlinks
Forum boards are an excellent place to build links to your internet site. Most of them usually have a location beneath your profile for the forum signature where you can enter links to your selected sites and in addition write a brief message. By using the forum signature feature, it will be easy to enter good links to your internet site.

Commenting in Blogs
By commenting on blogs, it is possible to build your personal brand and some excellent links to your internet site but this may require patience and time. You will require time and energy to regularly visit blogs related to your niche, and you may need to investigate the website to see if this is a "do follow" or "no follow" site. You'll want a "do follow" link for more Google juice. You can get this out by right simply clicking a hyperlink someone else posted and head to "inspect element." Once you locate the HTML of the hyperlink it will either say nothing, this means this is a "do follow" site or it'll say "no follow" this means it will not provide you with the Google juice you need.

Also, most bloggers moderate their comments so make certain the comment and the hyperlink are relevant which means you will need patience to read each article before commenting. When using this method to build links to your website, avoid making shallow comments or irrelevant links because they will most likely be deleted by the moderator.

Anchor Text Within Guest Blog Posts
Guest blogging is among the major means of building links to your internet site. By developing a guest blog, you may be given at the least 2 links in your author bio that you can use to link back to your site. Guest blogging is a fairly straight forward task. First find a blog that allows guest blogging, but additionally try to pick one with a page rank of 4 or higher (a website like: prchecker.info is an effective free tool to check pr). Lastly, & most importantly, write a good relevant and informative article.

Article Submission
This has been a good method of back linking for a long time. Some article directory sites usually provide top quality links (like EzineArticles). All you need to do is write good articles and have them published in highly regarded article directory sites as some lower quality article directory sites were penalized by the Google Penguin Update.

If your site was affected by the Google Penguin update and you also wish to know where you went wrong, listed below are the forms of backlinks you should avoid.

Paid Links
This refers to the links on your website that may have been bought from other websites to target specific keywords. Such links are bad because you have used money in order to manipulate search engine results and Google highly promotes the application of organic links. Google Penguin penalized all search engines that were selling or buying links.

Guest Blogs on Questionable Sites
By guest blogging on dubious low pr sites, your website will not rank highly on Google. The Penguin algorithm update penalized blogs that accepted low quality articles because it centered on anchor text rather than this content. This goes the same for guest blog commenting, any site that doesn't moderate their comments is an open door to spammers, thus, adding your link to the spammers is making your site look like a spammer site.

Infected and Dangerous Sites
Sites with many pop-ups, spam content and malware were heavily penalized by the Google Penguin update. Google will not like directing its users to dangerous sites.

You should therefore make a thorough evaluation of one's backlinks and focus on getting new links naturally, through good relevant content and comments that readers will enjoy and that may bring trust to your site.

on page seo services is the Owner and SEO Expert at reelWebDesign.com, a boutique content marketing company in White Plains, New York.
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