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Copy formats change endlessly (especially based on the medium) in the marketing world, you need to learn how to adapt.
The fundamental psychological principles (e.g desire/pain) remain the same. You can apply this to the new format of copy you may come across.
You need to identify the “Skeleton” or WHAT/HOW they are.
Then you can copy it, identify the sections of copy so you can make a model.
- - so you can take a formula and then plug in your own avatar’s situation, the product, solution or language.
Example:
Say if you found a subject line like this:
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