Notes

Over-Optimization SEO Today
In the aftermath of one of Google's most recent updates Over-Optimization has become a point of emphasis in SEO. A prime exemplory case of over-optimization would be a precise match domain, with an exact page title, an Unnatural page description and a high keyword density within the pages content. Additionally, if your entire backlinks are designed with the same anchor text, this will also now effect your site negatively.

I'll be more specific...

Lets say your primary target keyword was "earn money on the Internet".

If your domain name is makemoneyontheInternet.com & your pages title is make money on the net and the pages description reads, "discover ways to earn money on Internet", all while the pages content has make money on the Internet stuffed in everywhere, then that page is completely guilty of over-optimization.

If all that pages backlinks are anchored with "earn money on the Internet" this falls into the same over-optimization category.

Now, that's not to say exact match domains won't work, that your page title and description shouldn't include your target keyword or that the anchor text of your backlinks shouldn't use said keyword. These strategies do work, however they can be used in moderation.

Again, I'm going to be more specific...

Google and another major search engines want to believe that other folks aside from the webmaster are linking into a site, so logical thinking would suggest anchor text will be mostly different. When I focus on a clients site I'm always sure to help keep anchor text really confusing. Of course I take advantage of the target keywords, but I'll also include a few raw URL's as well as a few "just click here" or "check this out" as well.

Unfortunately many people fail to understand a major facet of SEO which can give them plenty of trouble is that optimizing their pages too well. Se's desire to list pages their users want to find, and many of these pages don't pay much focus on SEO. The sites that do focus on SEO sometimes over do it.

get more info of the pages with the very best content are created by individuals who know little to nothing about SEO. They simply desire to write about something they care about. For this reason, search engines often favor content that's not optimized "perfectly". Should you choose everything by the book, you risk se's seeing your page as unnatural and hitting you with a penalty.

It's a newly learned fact, if you do all or even a few of these things, in excess there is a very good chance you can and will probably be penalized. You probably will not be banned A.K.A DE-indexed which is the worst case scenario, but your site could also end up many or even more positions lower than it should or could be.

If that is something you think you website or blog maybe guilty even, I would have to say you absolutely will have the unwanted effects of it.

Again, simply for the record I'd like to sate these strategies do work when used responsibly and once again, I'm going to be more specific concerning how...

If your domain is an exact match, that's great, if a domain is buyshoes.com, the page title should be discover ways to buy shoes, the description could possibly be visit buyshoes.com for the widest variety of shoes, online and the keyword density of the pages content shouldn't exceed 1-3% for desired results...

Tracy Diamoro

Google want diversity, so... Give it to them via video: http://www.warriorforum.com/warrior-special-offers-forum/804273-targeted-traffic-via-video-complete-video-service-inside.html
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