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You can repeat this and copy the format of a whole email ‘oh he did his CTA like this, I’ll do my CTA like that’.
Boom! You’ve just created an email that will most likely work as it’s already based off an already successful email.
You can do this with landing pages, to Facebook ads, to webinars, To even new forms of copy for new platforms that haven’t been invented yet.
(As long as you read it and understand what they’re doing and how they’re doing it then you can copy it and model it for yourself)
1. First find other successful similar pieces of copy to model:
Pay attention to copy you encounter as you go about your day online…
If you see something that you like that resonates with you.. download it, ss it or save it as a pdf and create a google drive folder to store copy you save.
This collection of good copy that you find is called a ‘‘swipe file’’ - to swipe inspiration on in the future.
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