Notes

PR Predictions for 2014
The changing calendar inspires many to consider what the future holds for us. We are very worked up about the rapidly evolution of PR, especially given that professionals have more opportunities to positively influence business goals. Here are some key 2014 predictions that sound really interesting:

1. The news headlines media industry is alive and kicking

The new business models along with greater accessibility to media through mobile devices indicate the downward spiral of the news headlines media industry may be actually rising. Subscriber paywalls to online media are beginning to replace declining print advertising, according to the New York Times. how to watch the chosen on roku is also re-launching its print edition, with plans to increase subscriber revenues instead of rely heavily on advertisers. Concurrently, according to Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. Social Media continues to evolve

According to PR Every Dey, this season LinkedIn can be the "new Facebook." With added features such as "likes" and the dew design meant to encourage users to build branding tools, more marketers are expected to use LinkedIn to check out relevant conversations, also to connect with potential clients and influencers. At the same time, LinkedIn may also be an extremely important platform for journalists researching and identifying great stories.

3. Focused and integrated content

When it comes to PR, the necessity of content isn't new. It's long been the focus of thought leadership campaigns, media storytelling and many other PR services. However, it doesn't mean PR pros are not always considering new opportunities to improve their content. Concurrently, content strategies in 2014 must account for the increased number of formats and distribution channels, so the more diverse and creative our content is, the much more likely it really is to spread into the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the necessity for SEO and PR to interact is more pressing than ever, so Media Bistro predicts that PR and SEO will see collaboration pretty important. Another trend prediction for PR is the increasing union of social media marketing with mobile and location. 2014 PR strategies should be adapted to take this into consideration since consumers tap into social media via their mobile devices more than ever. As such, there will be a much greater need of hyperlocal PR strategies, allowing local companies to reach and engage clients like nothing you've seen prior.

Newsmaker Group is really a full-service communications firm. Whether you are looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a new service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/
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