Notes

Marketing Tools - Part 9 of How exactly to Write a Marketing Plan
There are a lot of tools available for marketing, and it's vital that you match the advertising tools you use to your target clients. For example, it wouldn't make sense to dress a scholar up in a costume and also have them dance on the corner of the street to market your business, unless your dancing scholar was at a conference of your target audience.

AdWords and PPC (PPC)

Google, and other se's such as for example Yahoo, offer internet marketing. When a user sits at their computer and types in a phrase, Google gives them the results. For the people that have paid for advertising, if the search phrase is triggered, an ad turns up. If the person clicks on that paid ad, the advertiser is charged.

There's a lot to understand with AdWords to create them do the job. You must research the search phrases that are highly relevant to your company. Some search term phrases are expensive of money and have high competition. You might need to pay a whole lot per click to obtain high on the set of "sponsored links." Secondly, you should monitor the results. Some people have made careers out of AdWords consulting.

Pros: The money cost, technical skill required, and time to implement are average.

Cons: To get good at this technique, you need to read a lot and practice.

Articles

Articles are written bits of information, like essays. It is possible to write articles and publish them on your own website, other appropriate websites, magazines, and on websites that specialize in expert articles.

Writing articles gives you the opportunity to present yourself being an expert in anything you write. Articles offer you some credibility. Also, if you post articles on your website, you increase your content and increase the likelihood that people will find your website.

Pros: Articles written by you in areas you're an expert in don't require much research, plus they don't cost much, if anything. It generally does not take a lot of technical skill to write, and your Internet skills need only be average.

Additional hints : You must write. Some people do not like to write.

Blogging

A blog is really a "blog." The idea is that you post articles or mini-messages regularly, and folks subscribe to your web log. They then read everything you have posted.

Pros: Blogs are cheap and don't require a ton of research.

Cons: Blogs can be time consuming, and you also need to know a little bit more about computers than you do for writing articles.

Brochures

Give away brochures at conferences and meetings to individuals who might be thinking about your services. Brochures list your services and testimonials and encourage people to call you or head to your website.

Pros: Brochures are nice to be able to hand out to clients. They have a tendency to lend credibility to your organization.

Cons: Brochures could be expensive.

Business cards

Business cards certainly are a must. Business cards are cheaper, and easier to handle, than brochures. It is possible to provide them with out to more people.

Pros: Business cards are cheap and don't require tons of research to make.

Cons: All companies need business cards.

Dancing college student in a costume

About the only way I can see this tool being useful is if you specialize in a niche, like writer support, and then you visit a conference of writers and also have your college student dress up like a pen. I virtually just put this tool in here for the humor, and because there's a lot of liberty statues dancing on the street corners these days.

Pros: Minimal research and time on your own part is required.

Cons: This can get expensive.

Direct mail

Direct mail is what most of us refer to as spam. That is only useful when you can get a list that's relevant to your business. Direct mail is expensive, and when you do the envelope stuffing or labeling yourself, it is usually time consuming too.

Pros: Little research is necessary. Minimal computers skills are essential.

Cons: This is expensive and some people are offended by spam.

Email

Email campaigns come with a host of problems if you don't only market to people who have voluntarily subscribed to your list. Sending email out to individuals who have not subscribed to your list is a good way to get yourself banned from ISPs and make it so normal correspondence won't go through.

Pros: That is cheap.

Cons: This annoys people. This requires a lot of computer savvy. You must do tons of research to make sure you do not violate any laws.

Google Maps

In case a person searches on a term and then puts a location next to it, Google responds with a list of businesses that are near to the location. This is an easy task to set up and might generate a few calls for you each month.

Pros: This is free.

Cons: This takes just a little bit of time to set up, and you need to do just a little keyword research and also have a small amount of computer knowledge.

Newsletter

Newsletters should be delivered regularly to people who have subscribed to your email list. Your newsletter can contain articles that will help your readers, new products or services you will offer, stories of interest, pointers to new technologies you've discovered, and several other things.

Pros: That is cheap.

Cons: You need to write. If you don't like to write, this may not function as best tool for you.

Press Releases

A press release is really a written announcement that is given to members of the press. Focus on your audience if you are using press releases. There are news release services that distribute the releases to different companies.

Referrals

Just ask your present clients to refer you when appropriate. You can consider a referral fee.

Schwag

Give aways can be as inexpensive as pens and can get really expensive, like leather bags.

Social media

Social media is basically internet sites that normal people can use and quickly publish blurbs, videos, and pictures, for other people to easily access. Social media marketing is used for lots of stuff, including planning parties, keeping the grandparents up-to-date with pictures of grandbabies, and connecting with old friends.

A few of the top social media websites are:

YouTube.com for posting videos

Flickr.com for sharing pictures

Facebook.com for reconnecting with old friends, sharing pictures, planning parties, doing offers

LinkedIn.com for maintaining your business connections

Twitter.com for connecting with friends and people with little, tiny messages and links

Voice mail

Change your voice mail to add a short version of one's elevator speech or a quick list of your services.

Web site

Your website can be as simple as an online brochure or it could host products that you sell, useful articles for your clients, books, classes, and calculators.

Website optimization

The gist of website optimization can be learned in a weekend, but the techniques change constantly.

SEARCH ENGINE OPTIMISATION (SEO) is the procedure for making sure an internet site follows all of the rules established by the primary search engines, such as Google, in order that the website is indexed and also possible. The duty of seo is good for the website, the search engines, and folks surfing the web.

Hopefully this is done when your web site is built and is maintained as your web site changes.

Gwen Nicodemus is a freelance engineer/writer and homeschooling mom. Visit her website, Notion Nexus
Here's my website: https://studenttcareerpoint.com/what-exactly-is-gcse-mathematics-coursework-data-for-parents-and-students/