Notes

PR Primer
Public relations is approximately reputation management - getting a good reputation and keeping it so customers will see you and use your services or products. PR does indeed mean relationships together with your publics.

Who are "your publics" anyway? Well, it isn't just the public. A business benefits from good relationships with board and workers, distributors, service providers, potential prospects, present and past customers, businesses near your office, businesses within an allied field, other business people that can steer customers to you, resources of capital perhaps, and the media.

Strategies and Tactics

Public relations strategies and tactics - like commemorating your company's 25th anniversary or donating your staff members' time and energy to tidy up and plant shrubs in a pocket park in a blighted urban neighborhood - should be an integral part of your overall, ongoing marketing strategy.

Garnering good coverage by the media conveys credibility or endorsement. Therefore, articles about your organization is remembered by readers a lot more than an ad.

With today's diverse and fragmented media venues, it's difficult to know where you can send your news - or, frankly, think about you may well be newsworthy. Generally, it's hard to convince busy media of the news headlines worthiness of your story.

Haven't any real news right now? Consider informing reporters and editors about your expertise in your field - position yourself as a resource to be quoted - best timed regarding the hot national news or a new trend. For instance, my wedding planner client did not have any particular news, but upon learning from her that many folks get engaged at ROMANTIC DAYS CELEBRATION, I called area newspapers using that nugget and offering her up as an area expert. The effort resulted in an interview of her by her area newspaper!

Writing articles for publication is a strategy that elevates your reputation and may enable you to get business. For my clients who've written articles, I've placed these in national and regional magazines. Being published, furthermore, gave the author additional online presence as the articles are "picked up" by Web search engines.

Additional info -to-face networking is an important public relations strategy widely employed but not necessarily effectively by way of a lot of people. In fact, many folks are uncomfortable meeting new people. One method to overcome the anxiety and maximize the business enterprise networking opportunity would be to plan to employ listening skills and consider how to be of value to each person with whom you shake hands and exchange business cards. Giving gets!

You cannot physically appear everywhere. But you can virtually "be" everywhere. The advent of Blogging platforms 2.0 has presented marketing and PR folks with new challenges together with opportunities to reach a wider audience and receive comments and opinions. PR and marketing professionals alike obtain company's or client's messages across via online language resources such as ezines, presentations on YouTube or the firm's intranet, social and business networking sites, podcasts, webinars, RSS feeds, along with other tactics.

10 Tactics

There are many avenues a possible client may travel before contacting you, so consider integrating these 10 tactics into the PR/Marketing mix:

1. actively network in person,
2. have a specialist online presence
3. use examples and testimonials to illustrate your worth;
4. help a charity and share that news,
5. host or sponsor a particular event,
6. optimize your online site for search,
7. make presentations about your industry,
8. post a video of one's presentation on your site and YouTube,
9. produce a "hand out" item carrying your logo and telephone number.
10. Retain in contact periodically with your customers past and present as well as your business allies

Get Professional Help

Unless you have the methods to employ a pr professional, you can find talent to activate for projects. Ask your business network or check with the neighborhood chapter of PR Society of America (www.prsa-ncc.org) or the Independent PR Alliance (www.ipra.org [http://www.ipra.org]).

Suzanne T. Fulton can be an independent pr consultant located in Northern Virginia. Contact [email protected]
My Website: https://youclerks.com/tips-for-safe-travel-keeping-yourself-and-your-belongings-protected-abroad/