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Blogging--it's all over the web, and I really do mean all around the web. In her 2003 article, "Meet up with the B-Blog," Kathleen Goodwin noted that millions of bloggers were interacting across half a million blogs, with over one thousand new blogs popping up every day. Initially, the "blogosphere" appears like a conglomerate of teen angst, purple journalism and creepy voyeurism. How could it be any used in business?
The truth is, savvy businesses caught to the fact that, in accordance with Goodwin, "B-blogs can offer organizations a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange."
Many well-known corporations use blogging to reconnect with customers and grow their businesses. All in all, it looks like Microsoft, General Motors, Boeing and Sun Microsystems may be good company to keep.
Still, for many small enterprises, blogging seems about as in reach as mining for diamonds in South Africa. How does Additional info go about blogging, and will it really work like it does for the giant corporations?
Blogging: The "What"
According to Wikipedia.com, a weblog, or blog, is "a website where regular entries are created (such as in a journal or diary) and presented backwards chronological order. Quiet Over The Range Microwave offer commentary or news on a particular subject, such as food, politics, or local news; some work as more personal online diaries."
More simply, a blog is really a low-cost platform on which users can express their thoughts on a certain subject. In the case of your business, the blog's subject would be related to your service or product. Additions to blogs are called posts, and each post can connect to other home elevators the Internet--websites (especially your personal), other blogs, articles, photos, videos, and audio files. Imagine the options with that kind of power close at hand. Better yet, read the next article in this series--Blogging: The "Why."
Andrea's writing background includes features, editorials, reviews, profiles, poetry and fiction. She was the winner of the MOTA short story contest in 2002 and received honorable mentions for fiction from Writer�s Journal magazine in 2002 and 2004. Andrea served as editor of AVA (Advertise Virginia) Magazine from 2005 to 2006. Check out her blog at http://creativewithwriting.blogspot.com
Website: https://myspace.com/blantonpratt41
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