Notes

Which Technologies Do YOUR VISITORS Want?
Various consumer technologies are changing just how people shop online and offline.

Mobile payments, chatbots and voice search are gaining popularity fast as increasing numbers of people are beginning to see their advantages.

As an online seller, it is important that you keep up to date with these technologies, but it's equally important that you know very well what really matters to your visitors before integrating any of these tools into your business.

Which digital technologies are they thinking about?

Many of today's new digital technologies were designed to offer buyers an interactive shopping experience.

However, in reality your customers will only want to use technologies which will enhance or increase their shopping, not introduce them to a fresh process.

Mobile payment methods are among those that they want to use frequently.

Research demonstrates 400 out of just one 1,000 shoppers in the united kingdom find it very convenient for them not to pay with cash or card.

read more may not be as popular as mobile payments, but over 20% of the respondents find it interesting and are likely to use it.

Chatbots are also gaining shoppers' interest; most them who are receptive of this service are Millennials, while a small number of those who don't have a clue what chatbots are and how they work are 55 years old and older.

Technologies shunned by most shoppers

Although they're big in the gaming world, the advantages of virtual reality and augmented reality have yet to be understood by way of a lot of shoppers because they find these tools too complex to embrace.

Nine out of 10 customers said they don't really fancy using either of the tools in the near future.

Out of just one 1,000 customers, only a little over 100 said that they're ready to try augmented reality, and about 200 of them would give virtual reality a go, to see how something would actually appear to be on them.

If you could find the time to find out about VR and AR, and also test them on your own site, you will realise how beneficial they're because they could drastically reduce your product return rate.

Perhaps, the successive introduction of new consumer technologies may be stressing consumers out to the stage of alienating them.

However, if you know your customers sufficiently, then it'll be possible for one to decide which digital trends to adopt for your business.

If you're nearly sure what may help enhance their shopping experience, you might desire to revisit your customer groups.

So, which consumer technology are you contemplating putting to use?

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