Notes

Which Technologies Do Your Customers Want?
Various consumer technologies are changing the way people shop online and offline.

Mobile payments, chatbots and voice search are gathering popularity fast as more and more people are beginning to see their advantages.

Being an online seller, it is important that you keep abreast of these technologies, but it's equally important that you know very well what really matters to your customers before integrating these tools into your business.

Which digital technologies are they thinking about?

Many of today's new digital technologies were made to offer buyers an interactive shopping experience.

However, in reality your customers will only want to use technologies which will enhance or increase their shopping, not introduce them to a new process.

Mobile payment methods are the type of that they would want to use on a regular basis.

Research demonstrates 400 out of just one 1,000 shoppers in the united kingdom find it very convenient for them never to pay with cash or card.

The voice search technology may not be as popular as mobile payments, but over 20% of the respondents think it is interesting and are more likely to use it.

Chatbots may also be gaining shoppers' interest; majority of them who are receptive of this service are Millennials, while a small number of those who don't have a clue what chatbots are and how they work are 55 years old and older.

Technologies shunned by most shoppers

Although they're big in the gaming world, the benefits of virtual reality and augmented reality have yet to be understood by a lot of shoppers because they find these tools too complex to embrace.

Nine out of 10 customers said they don't really fancy using either of the tools soon.

Out of just one 1,000 customers, only a little over a hundred said that they're willing to try augmented reality, and about 200 of them would give virtual reality a chance, to see how a product would actually look like on them.

If you could find the time to know more about VR and AR, and also test them on your own site, you will realise how beneficial they are because they could drastically reduce your product return rate.

Perhaps, the successive introduction of new consumer technologies could be stressing consumers out to the stage of alienating them.

However, if you know your customers sufficiently, then it'll be easy for you to decide which digital trends to adopt for your business.

If you're nearly sure what could help improve their shopping experience, you might want to revisit your customer groups.

So, which consumer technology are you thinking of putting to use?

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