Notes

Getting Free Publicity to improve Your Business
Publicity is the most powerful marketing method for online and offline businesses. That's why many business owners advertise their businesses in newspapers, on TVs and Radios, in newsletters, journals, magazines and other publications.

But, advertising your organization in media is unfortunately extremely expensive. You will need to issue attractive adds with color photos to grab the attention of the readers of the print media, among so many eye catching ads of your competition. To generate a competitive advantage through advertising in media isn't affordable at all for new businesses, specifically for start ups.

Advertising on more info is even more expensive. So, it is rather hard for most businesses to market their offers to target audience in print media and on TV, or even totally impossible.

Then, how can business owners who don't have big budgets to invest on very expensive promotional initiatives promote their businesses to catch the competitive advantage? Isn't there any affordable way for them to advertise their ventures effectively?

Yes, there is. In fact, you can find two very effective marketing strategies, even much more powerful than those expensive promotional initiatives . . . plus they are mostly FREE to use!

You will get FREE Publicity writing Articles and Press Releases.
Here you have to design a public relations campaign instead of an advertising campaign. There are relatively easy ways to design a public relations campaign.

Most businesses all over the world use these two powerful marketing strategies frequently. They're:

1. Sending informative articles to print media.

2. Sending PR ANNOUNCEMENTS to both print media and to TV and r / c.

However, you should definitely understand that articles and pr announcements are not advertisements. They are not advertising materials. If you make an effort to directly promote your business in your articles and pr announcements, they most probably wouldn't normally get published.

You should know how to write an article and a press release abiding by certain rules, to be able to get publicity.
We provide information on how to write an article and a news release in the right way to appeal to the editors and journalists first.

There is a significant difference between articles and pr announcements.

Articles must provide information on certain subjects that the mark audience would benefit from.

You should be sure you avoid starting paragraphs and/or listings with numbers in your article. Instead prefer to use bullets when necessary.

Press Releases must have a news value. A news that reporters would like to write about.

Press Releases must be written in a special news story format.
Keep in mind that good articles and press releases, with one or more attractive color images when necessary, would attract the eye of the visitors, and assist in traffic to your websites.

There are hundreds of thousands of media outlets which would accept your pr announcements at no cost. If your news release includes a news value, especially a news general public would like to read, editors will love to write about your news, and media will gladly publish and broadcast it free of charge. You will get absolutely free publicity.

Therefore, don't be shy to write articles and press releases and send them to online and offline media, regularly. Unless you have time and energy to write and send your write-ups and pr announcements to media outlets yourself, or don't know how and where you can send them, it is possible to submit them to a PR company, or even to an article and press release distribution service provider.

If you cannot write your press releases and articles yourself for just about any reason, you can easily find freelance writers who'll gladly write beautiful articles and press releases professionally for you. Press release and article distribution providers can help you find a very good writers.

There are plenty of websites on the Internet where excellent news release or article distribution services can be found at affordable prices and even at no cost.

They'll send your writings to tens of thousands of media outlets, including daily and non-daily newspapers, magazines, TV and radio stations, talk shows, online media, e-zines, newsletters, news portals, syndicates, free content providers, independent editors, journalists, columnists, and relevant websites.

You or the distribution companies you choose can turn your articles and pr announcements into RSS feeds too, and send them to thousands of syndicates and websites which distribute and publish free or paid content. It is possible to reach millions of more targeted recipients sending out RSS feeds.

When your article published in a favorite publication it is possible to reach all its readers and subscribers, people will begin to see you being an expert in your field. You will gain more respect, more credibility which are really important factors to cultivate your business.

Think about what your organization will gain whenever your article(s) are published in many publications.

Can you imagine what you would gain when your news release gets publicity in popular newspapers and magazines, or when your news broadcast on TV and radios?

You'll reach multi-millions of market in probably the most powerful way. Those multi-millions of target audience would not only hear your news, however they would believe it! Because people believe what media says in news a lot more than very expensive promotional initiatives.

Therefore, getting free or low cost publicity in media through your articles and pr announcements, which are announced as news on TV and radios, and published in print media, or discussed in a talk show, are really valuable marketing strategies offering you as well as your business with great benefits, substantially increasing your sales, revenues, profits and ROI, which you cannot achieve with extremely expensive advertising campaigns.

Smart companies know the importance to getting publicity, so that they constantly use these most effective marketing methods sending out several articles, RSS feeds and pr announcements almost weekly..

Of course, business owners should do everything they can to obtain publicity in media through their articles, RSS feeds and press releases if they really want to succeed in their legitimate, decent ventures. Repeated publicity will definitely help them build fortunes, grow their businesses fast, and keep growing forever!

Sevim OR, the owner and operator of several websites since 1997, providing clients with ultimate marketing programs to substantially increase sales, revenues & ROI, offering cost-free affiliate programs to earn big profits, at:
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