Notes

Get Me a Google #1 1 SEO Rank!
Over the last couple of months we've had plenty of interest from individuals and organizations with existing websites keen to attain the ULTIMATE GOAL of internet marketing, or even to put it into my customers words "getting to the most notable of Google (...and earning money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the net and some 37 million entries in google.co.uk. Its a hot topic and today more than ever with the global downturn, businesses large and small want to the digital world for a cheap quick fix.

Not being the main one to bite the hand that feeds, I have come to realize that a bit of gnawing actually does no harm either. What do After all by that you ask?! Well let's just say that in my experience a certain amount of realigning of customer expectations needs to happen when it comes to SEO. Whilst yes it is possible to get yourself a site ranked highly in Google (and we have demonstrated this with our customers) there is really no quick fix and no cast iron guarantee either. Whilst the customers seek out their elusive number ones so too do the SEOs, keen to tap into the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results do need to be approached with caution: a case in point may be the Google Money Tree, which unlike its name has zero affiliation with Google whatsoever. But still people have been duped and will continue to be once the product or company offering the service looks genuine, has a nice professional site and says all the things you are looking for. It's marketing...dubious marketing, but it appears to work.

I have spent several hours trawling through people's websites, considering analytics and lines and lines of website code, and by the end of your day I cannot stress how important this content is really. Take the Alkimi site for example, it is simple, no flashy graphics, no "we will get you to number one" no "25% off once you buy now" offers. But would it surprise you that within the last few months the common time on our site went from a short while to 10+ minutes? Why? Well content has a huge part to play, we kept our product pages as easy as possible to start with. T here is no reason to place random garbage on the website just to fill space, but there is a reason to include useful and interesting content.

The Alkimi blog and news releases are getting the big hits, and even are driving the calls in to the business. This SEO game really must not be about just getting someone to find you, but more about getting someone to find you stick to your site and obtain something from it. The only method to achieve that is via your articles. Give people what they need, provide them with something interesting, and rather more importantly drive them to the results you require. It's the typical sales funnel just in a digital format. What makes a good sales person? Someone that may close the deal. Unfortunately myntra sale womens tops , and likewise too few companies drive their desired outcome on the websites.

I've spoken with lots of startups over recent months, people searching for a completely new website and most of all I hear a similar thing, people want their site created cheaply. OK so most designers can perform a £200 website or less. The point is that if you aren't technically savvy the probabilities are you will be lumbered with a site it is possible to never update. By you are automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you wish to ensure several things when you create a site for the first time, putting the forethought in in the beginning can save you a hell of a whole lot later on when it comes to optimization down the line. My mind is boggled by companies that still have the ability to sell static brochure sites to customers looking for a cheap deal, the planet really has moved on and you would be surprised at how "cheap" a non-static, content management enabled site can really be. Unless you believe me or if want to discover more about this CMS stuff give me a call or email me.

For those who curently have sites and are looking to optimize its important to analyze carefully both the technical on site components of the pages and also the off site elements. In plain English that means you need to look at technical elements such as for example meta tags, robots.txt files, sitemaps (the list continues on!) and off site things such as one way links from other sites. Again there is no point doing anything if the content isn't hitting the right spot, so careful website copy writing is simply as important and in addition works together with the analysis that occurs for technical side ie relevant keywords and page title tags etc.

I will leave this website with a call that was converted to me by another "top digital marketing" agency another week. I picked up the phone and was told by an enthusiastic sales person they can guarantee me a location in Google. I told them that I did so SEO for a full time income; they told me this is better than SEO and that it could give me the outcomes I needed. I asked if this is advertising, they said no it isn't advertising but you reach the top of Google, guaranteed. "This isn't AdWords could it be?" I asked, "Yes you understand about AdWords?" he replied. "Yes I really do, and it is advertising, and it would require me to cover a monthly fee for to you to manage. As soon as I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.

So just to clarify, addressing the colored boxes at the top and right hand side of a Google search can be done easily, but you need to purchase the privilege. Its definitely worthwhile for a few customers but there is a difference between SEO and AdWords. SEO requires a commitment from the web site owner, its an extended haul but worth more in the long term than quick fix advertising. Being at the most notable of Google naturally with good content and by adhering to Google Search Engine Optimization [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly provides site a lot more clout than via any high position because of advertising. Don't get confused with both though, its a standard misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they have to manage it for you personally...if money is tighter than your own time , and the price benefit works out in your favor then I'd encourage you to manage your own AdWords campaign.

In the coming weeks I am going to write a bit about the importance of on site and off site elements for those interested in a collision course in SEO. I'll also point out a few of the common errors and pitfalls people make when trying to get that high Google rank. The purpose of this is to at the very least allow you to make the best decision when it comes to optimization and not fall into exactly the same traps as others before you.

This article has been compiled by Beril Sener, Managing Director of Alkimi who provide online marketing, Google search engine marketing, web site design and business development services to companies large and small.
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