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8 Business Growth Goals IT IS POSSIBLE TO Conquer With Great Content
Content, content, content

Let's not pretend: creating great content regularly could be a real drag.

After all, you didn't enter this business to be a writer any longer than to become a salesperson, an accountant or a lawyer. However, in the same way you can't neglect to fill your sales pipeline or pay your bills or protect your company's assets, you can't ignore your content.

How come content so important? Because it is the fuel that propels your organization growth engine. Whether check here call it a blog, a magazine, a resource library or perhaps a newsletter, your content may be the one weapon in your arsenal that can help you conquer nearly every challenge of growing a company in today's marketplace:

1. Increasing more info and driving traffic

You can't win a customer that can't find you. And much more often than not, today's customer wants you online, which explains why it's critical to optimize your organic search ranking.

People tend to think about SEO as if it's some occult form of black magic. While the practice of SEO is obviously complex, the one thing you need to remember is that even though se's are driven by intricate algorithms, all of those metrics and calculations are founded in delivering high-quality, relevant results that will be the most beneficial to real people.

Real people value good content. Subsequently, so do Google, Bing and Yahoo.

There is no more rock-solid SEO strategy than publishing great original content regularly. As you develop valuable, (legitimately) keyword-rich content that becomes popular through page views and one way links, your level of perceived authority on that subject will increase in the eyes of the various search engines, which in turn will increase your ranking in searches that pertain to your core offering. And the higher you climb in the rankings, the more potential customers can find you.

2. Attracting more targeted traffic

If all you have to is to send your website visit stats through the roof, there are numerous attention-grabbing stunts you can pull to draw sheer numbers.

But numbers don't necessarily mean dollars. For your business to grow, it is advisable to consistently attract the types of people to your site whose needs and interests will be the most closely aligned with the services or products you have to offer.

This is where your articles steps up to the plate. When you publish unique, insightful information that appeals to your tribe, you'll attract visitors that will become your fans, spread the word about you, bring their friends and, ultimately, become customers.

3. Building trust and converting customers

Bringing visitors to your site is just step one. Your job isn't done and soon you convince them to entrust their hard-earned dollars to you.

The task of building trust with a prospect if you are standing in front of them is really a relatively straightforward proposition.

However, you don't will have the blissful luxury of a face-to-face encounter to produce a first impression. Instead, more often than not, you're relegated to building trust through a computer screen. And thanks to all the Internet con artists and shysters out there, the burden of proof you need to overcome to determine your trustworthiness is really a large one.

So what options are you experiencing? It is possible to always sing your own praises in probably the most flattering and superlative fashion. Of course, it doesn't hold much sway in the absence of solid evidence to support your claims.

Don't just cross your fingers and hope your customers will buy into your sales page. Instead, let your content make the case for you personally.

Your content is the proving ground for the expertise. If you're a big phony and you have no idea what you're discussing, it will become obvious pretty quickly. But if you have something of genuine value to provide, and you also give it away willingly upfront before you ask one to spend a dime, that's where real online trust-building begins.

4. Differentiating your company from your competitors

Your organization doesn't exist in a vacuum. There are many other people who do everything you do and sell what you sell. For your business to grow, you must be able to make a compelling case for why people should buy from you as opposed to the other guys.

This is usually a challenge that goes back to the genesis of marketing, but in age Information, it's one that great content can complement way toward helping you overcome.

Make no mistake: your articles is not your sales page. But when you can provide truly useful information that your customers can't find elsewhere, you're making an implicit case for the benefits of doing business with you.

For example, let's say you're an over-all contractor, and you've created a thorough online resource library for homeowners that covers all things home improvement-related: the latest renovation trends, how-tos for simple DIY projects, advice on upgrades that deliver the very best ROI, etc.

This is the kind of information that your clients will truly value. And by demonstrating your authority, you'll prove that everything you have to offer is much more than just a common commodity, that may even help you fight lower-priced competitors. Your customers won't care just as much about saving a few dollars should they feel well informed knowing their project is in the hands of a trustworthy expert.

5. Generating word-of-mouth marketing

You live in the world of your products and services. You take in, breathe and sleep your business. Talking about everything you do is second nature to you. The same will not hold true for your customers. They don't go through life looking for opportunities to be your walking, talking billboard.

However, great content has the capacity to get people talking. Everyone loves information that gives them methods to save time and money, makes life easier or gets their creative ideas flowing.

And in the culture of the Web, we're all hard-wired to be like-button-pushers and retweeters. When you give your customers nutrients that sparks their interest, they'll be instinctively inclined to share it with others, as well as your name will travel far and wide right combined with the content you've created as it passes through their networks and their friends' networks, too.

6. Expanding your customer base

The interminable task of business growth is identifying sources of new potential prospects and finding methods for getting before them. This quest is what's kept the purveyors of mailing lists in business for many years.

But in today's Internet marketing universe, you don't have to shell out thousands to gain contact with new customers. Communities exist everywhere around the Web, and your content can be your foot in the door.

All you have to do is identify those whose tribes' interests align with your products or services, and offer to provide content because of their websites. In exchange for offering your valuable expertise, you should have the chance to take the stage in front of a fresh audience of potential prospects, who will be more receptive to what you should say as a result of cache of trust conveyed to you by the established leader of this tribe.

If you're a meeting planner, for example, you could approach the owner of a favorite local blog geared to moms and offer to write an article on a timely topic of interest, such as "10 Trendy Summer PARTY Themes."

Without ever having to create a direct pitch for your services, you'll suddenly have a fresh tribe of potential customers who know who you're, and when you've done an excellent job, will likely be inclined to click through to your internet site to see how many other ideas and information you will need to offer. With regards to contact with your target demographic, your content-driven approach will deliver a greater ROI than traditional advertising ever could.

7. Building community and keeping customers engaged

You wouldn't hand a customer a brochure and expect them to wake up every day excited to read it over and over again.

The same holds true for your website. You can't expect to build community around a vanilla site that's about you and your product or service offering. No matter how beautifully crafted it may be, there's nothing to keep people returning. They'll get the basic information they want, and they'll move ahead.

Great content is the key to transforming your company's website in to the hub of a thriving network. People don't want to interact with brands; they want to interact with other folks. Content puts a human face on your company and makes your brand approachable. It's the common ground between your company as well as your customers.

And not only is your content the spark that ignites conversation, but it's also the fuel on the fire that keeps it going. Once you recognize and respond to those who comment on and share your posts, you make sure they are feel like they're section of something meaningful and present them added motivation to invite others to join the party.

8. Driving innovation

Among the finest fringe benefits of the duty of researching and writing top-quality content is that it forces you to keep up with what's going on in your industry.

When you're attempting to build your business, it's easy to get tunnel vision. You get so deeply immersed in the day-to-day nuts and bolts you do not make time for the big-picture thinking that's required to reach another level.

Creating content requires you to be considered a perpetual student of what you do; to be constantly reading and exploring so that you will have fresh, exciting ideas to tell your readers.

This, in turn, enables you to a sharper, more confident, more agile businessperson. Rather than doing things as they've been done, you'll be along with the trends and ahead of the curve, having an overabundance of inspiration for what to try next.

What you put in is what you get out

Just like other things, what you put into your content it really is exactly what you'll get out of it.

If you want your articles to help you meet your organization growth goals, it must be the real deal. It has to be meaningful. It has to be unique. It must be too valuable to ignore. It has to address real issues and problems that are relevant to your customers. It has to offer practical solutions and insightful tips which are so excellent they'll eagerly await the next post and gladly pass along your links to others.

Creating content of this caliber takes time. What to Look For in a Fitness Coach takes hard work. Most of all it requires discipline and commitment. Unless you make your self buckle down and hammer out the nice stuff week on week and month after month, you'll quickly lose your audience to someone who will.

Alternatively, when you faithfully publish the sort of content your customers crave, the reward is a sales engine that's so powerful therefore robust, you'll put your organization in a competitive position anyone would envy.

Located in Charlotte, N.C., Fame Foundry is the trustcasting agency specializing in driving business growth through marketing, website design and development, traffic building, public relations and social media marketing, creative design, media and software and information technology. The firm publishes The Fame Foundry Magazine at http://www.famefoundry.com and produces two podcasts - The Fame Foundry Podcast and The Fame Foundry Marketing Minute - all focused on helping owners and marketers overcome the challenges of doing business in today's marketplace.
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