Notes

Building Your Business with Blogging - Part 2: The Why
Blogging: The "Why"

According to Andrew Sullivan's article, "The Blogging Revolution," the blog is a unique medium that opens up possibilities not previously seen. "Poised between media, blogs can be as nuanced and well-sourced as traditional journalism, but they have the immediacy of talk radio," says Sullivan.

What does which means that for the small business owner? By their very nature, blogs do a number of important tasks for small businesses. They permit you to:

Influence public conversation about your organization

There are few things more frustrating for a small business owner than to be blindsided by a crisis rather than have a quick methods to respond. In her article, "Does YOUR ORGANIZATION Belong in the Blogosphere?," Samsung Ms23k3513ak Reviews says, "A corporate blog allows a company both to help keep an ear to the ground to listen to what's being said about it and, if necessary, speak up with a correction."

Even when your company isn't in crisis, a blog allows you for journalists to find the latest, most accurate information about your company--and that's important, because a Euro Magnet and Columbia University Survey of the Media in 2005 discovered that 51% of journalists view blogs regularly. In Additional info , according to marketing writer Brian Quinton, you might attract PR attention simply because you do have a business blog.

Enhance brand visibility and credibility

A blog establishes your expertise in your industry. For website , Jonathan Schwartz, president and COO of Sun Microsystems, used his blog (one of many Sun blogs) to determine himself as a cutting-edge leader on issues related to computer operating systems. According to blogging consultant John Lawlor (blogs4business.com), "Bloggers that excite and offer value to their readers get traffic." In the same way important, blogs provide you with a higher search engine results positioning, because search engines love links and fresh, focused material.

Achieve customer intimacy

Customers want to start to see the human side of one's company, as well as your blog provides that by giving your company a human voice. By using a blog, you can speak directly to consumers without having the information filtered, and possibly misinterpreted or slanted, by journalists or analysts. You may also allow your clients to respond with complaints, suggestions or perhaps a much-needed compliment.

Finally, understand that blogging is really a low-cost platform. That's additional money that stays in your pocket!

Andrea's writing background includes features, editorials, reviews, profiles, poetry and fiction. She was the winner of the MOTA short story contest in 2002 and received honorable mentions for fiction from Writer�s Journal magazine in 2002 and 2004. Andrea served as editor of AVA (Advertise Virginia) Magazine from 2005 to 2006. Check out her blog at http://creativewithwriting.blogspot.com.
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