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Finding your way through Your First Press Release
The media provides an incredible possibility to anyone who knows how exactly to take advantage of it. For the most part, I'm talking about television, radio, newspapers and magazines. And a little guidance will let you make inroads with the journalists, editors and publishers behind the scenes. This short article will give you some basic but essential pointers to the procedure.

Let's discuss newspapers first. The editors putting them together are always focusing on a deadline and spend most of their working lives scrambling to obtain everything together. They're always searching for good stories and reward quality contributors with regular coverage. Important thing; you should introduce yourself to these people and get in the habit of sending them good material.

The first step is to make a set of media outlets. Start with your local media because they could be more amenable to your contributions. Obviously, the local newspapers certainly are a good place to start but the other media providers could be included as well. The theory is to accumulate a list of twelve or two dozen media outlets that you would like to be featured in.

With your list in hand, visit the appropriate websites and get all the contact information it is possible to. I recommend building an Excel spreadsheet with columns for company, content focus, mailing address, contact name, title, phone, fax and email. Complete as much information as possible and then call each one of these to fill in the blanks.

The most crucial field is that of the contact person. You have to get the full first and last name of the individual handling your contributions and it may require a telephone call and some direct questions to get the right person. It might be the person handling local community events. It may also be someone handling a particular subject matter. Make sure you obtain the right person on leading end because an after-the-fact correction looks bad right away.

When it comes time and energy to send out your pr announcements, you want to address them to a particular person. In fact, it will be important to follow-up all these individual submissions with an individual phone call. Yes, you will likely result in their voicemail but believe me; a personal message confirming receipt of one's press release goes an extended ways in establishing a relationship.

There are several situations where you could send out your news release on a wire service. These services cost money however they distribute your story to every corner of the media universe. Of course, there are different levels of the service but an over-all distribution will probably cost you about $200. You can also pay a little more and also have your news go out to a narrowed field of appropriate recipients.

The secret to wire services is to use them only when you've got a really juicy story. It is usually tied in with the major headlines of the day or it could just have an excellent title or clever angle. But whether it's a really good piece, it is possible to often get a ton of exposure utilizing the wire services. The big ones are PRN Newswire and BusinessWire but there are others. Do your research and pick the one you prefer best.

Pr can dramatically change your organization but you have to know how to overcome it. Individuals who run the media machine are simply like you and me. They're busy individuals who look forward to their weekends. Treat read more like humans and you also could see huge rewards. You will find a lot more information on my website and I hope you take advantage of the free resources available there.

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