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Finding your way through Your First Press Release
The media provides an incredible opportunity to anyone who knows how to benefit from it. Generally, I'm discussing television, radio, newspapers and magazines. And a little guidance can help you make inroads with the journalists, editors and publishers behind the scenes. This short article will provide you with some basic but essential pointers to the procedure.

Let's discuss newspapers first. The editors putting them together are always focusing on a deadline and spend the majority of their working lives scrambling to obtain everything together. They're always looking for good stories and reward quality contributors with regular coverage. Important thing; it is advisable to introduce yourself to these folks and get in the habit of sending them good material.

The first step is to make a list of media outlets. Focus on your local media because they could be more amenable to your contributions. Obviously, the neighborhood newspapers are a good place to start however the other media providers could be included as well. The theory is to accumulate a listing of a dozen or two dozen media outlets that you would like to be featured in.

With your list at hand, go to the appropriate websites and obtain all of the contact information it is possible to. I would recommend building an Excel spreadsheet with columns for company, content focus, mailing address, contact name, title, phone, fax and email. Fill in as much information as you can and then call each one of these to fill in the blanks.

The most important field is that of the contact person. You need to get the full first and last name of the individual handling your contributions and it may require a telephone call plus some direct questions to find the right person. It may be the person handling local community events. It could also be someone handling a particular subject matter. Be sure to obtain the right person on leading end because an after-the-fact correction looks bad right away.

When it comes time to send out your press releases, you would like to address them to a specific person. In fact, it'll be important to follow up all of these individual submissions with a personal phone call. Yes, you will probably result in their voicemail but believe me; a personal message confirming receipt of your press release goes a long ways in establishing a relationship.

There are read more where one can send out your news release on a wire service. These services cost money but they distribute your story to every corner of the media universe. Needless to say, there are different levels of the service but an over-all distribution will probably set you back about $200. Also you can pay a bit more and have your news venture out to a narrowed field of appropriate recipients.

The trick to wire services is by using them only when you have a really juicy story. It usually is tied in with the major headlines of your day or it could just have a great title or clever angle. But if it's an extremely good piece, you can often get yourself a ton of exposure utilizing the wire services. The big ones are PRN Newswire and BusinessWire but there are others. Do your research and pick the one you like best.

Public relations can dramatically change your organization but you have to know how to overcome it. The people who run the media machine are just as if you and me. They're busy people who anticipate their weekends. Treat them like humans and you could see huge rewards. There exists a lot more info on my website and I hope you take advantage of the free resources available there.

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