Notes

How exactly to Write a Press Release That Gets Your Business Noticed
A press release is a teaser. Its purpose would be to arouse the curiosity of the reporters who receive it so that they will follow up with a telephone call for more information. Of course, they may decide to run your release verbatim.

Either way, you need to have sufficient information in your release. That information must are the Who, What, Where, When, How and Why of your story and is presented in a particular way.

The most crucial details come first. That is so that if this article is too long and is cut from the end, the critical information - when and where your event is being held, for instance - isn't lost.

Somehow, and this may be the tricky bit, you need to encase all this important info within an interesting, curiosity-arousing angle.

The primary task of the media release writer is to develop an angle that editors can immediately see will be of interest with their readers. This will justify their publishing it.

Your headline can be an important tool in persuading an editor or reporter to learn your release. It's sad but true that most releases are discarded before they are even read.

Your angle will determine your headline, which must have high interest value so as to entice the editor/reporter to read more.

Your release must include quotes from probably the most senior person in your organization, or the individual most highly relevant to the release. That spokesperson should be willing to be accessible for media interviews, should a reporter phone them to learn more.

If at all possible, add a photo. The more interesting the photo, the higher the opportunity your news release has of being used. Two people shaking hands while looking at the camera is not sufficiently interesting.

Make your release as short as you possibly can, but ensure it includes all the relevant details. Wherever possible, confine it to two pages.

get more info is possible to distribute your release in a number of ways, either direct to the publication yourself or through an organization like PR Web or PR Newswire. Email is now increasingly popular. Faxing can be acceptable but you cannot transmit photos this way. If you hand-deliver your release to a news organization, usually do not expect a reporter to come quickly to the front desk to see you. Rather, leading desk person will deliver it to the newsroom.

Your release should end with the contact information on your spokesperson - phone, mobile and email address. In addition, write a brief caption for the photo and include that at the end.

Media releases are an excellent adjunct to your other marketing activities. Constantly look for angles or ideas you may use to publicize your organization with a media release. It'll pay you big dividends.

Lynnaire Johnston, the Word Wizard, is passionate about helping businesses get noticed. She works with companies to ensure they make best use of all the many communication methods available in order to obtain their messages heard. You will find free resources associated with business writing at http://www.wordwizard.co.nz or visit her Facebook page at http://www.facebook.com/wordwizard
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