Notes

HOW EXACTLY TO Demonstrate Trust And Credibility In Business And Position Yourself BEING AN Expert
In business, I must say i believe it's the perception that matters most: it's a very important factor to state that you are a specialist in your field, an authority, an expert; however it is a lot more vital that you demonstrate and articulate this. For instance, easily was to, say, visit your website; is it clear that you know your industry, sector or niche? Perception is reality. Or to become more exact, perception in the eyes of one's prospect is reality.

You will continually be judged first hand on how you present you to ultimately your audience. From your business cards, to your site, to how you dress, from the language you utilize. Even down to the price you charge. Your prospect will always make assumptions, and therefore that is why the way you are perceived is indeed critical to your success.

So let's now explore some ways to portray yourself as an expert in your industry, sector or niche.

Firstly I'd urge anyone, in any industry to get into the habit of writing. Or even more importantly to create and discuss your undertake a specific issue or challenge your prospect faces.

We all like to deal with experts in our industry, and therefore if you can in to the habit of authoring specific reports, guides, whitepapers etc then you will be way ahead of the competition.

The emphasis here is to write about a topic that your prospect is thinking about. Let's take a very simple example. Say you're an accountant seeking to posture yourself being an expert in your field. You would avoid dry subjects such as for example Corporation tax, VAT etc, however you might want to discuss the 10 ways that your clients could decrease their tax bill. Same information, only articulated in such a way that it means something to your audience.

I'd also go one step further. Stay away from excel courses of page check list, but produce material of stand-alone value i.e. light on the sales page, but heavy on education. I'm an enormous believer in the idea of 'educating first, sell second'. Actually by educating your audience you automatically position yourself as a credible authority and thereby sell your company. There is an automatic association with you, from the breadth and depth of knowledge provided.

So to begin with choose a topic that you know would interest your potential client. If you're stuck for ideas look at your industry press, look at what the commentators say; visit their blogs, or websites. What themes keep coming up? Or what currently in your sector is the hot topic for debate?

Or idea may be to re-purpose or re-fashion some material you have already out together. For instance, would you fashion together a written report or guide from some articles you'd written in past times. Or if you provide a newsletter would you collate these as a series and produce a short guide or report.

The key here is to provide some form of education to your audience.

If you're still struggling for ideas, then do this. Take a subject matter that you know will resonate with your audience. Then give this topic lots i.e. "The 5 Ways To Overcome..." or "The 7 Challenges Faced By Every..." or "The 5 Secrets That Every XXX OUGHT TO KNOW...". You not merely have a compelling title, you also have (in this example) five sub topics to develop and discuss.

Writing shouldn't be seen as a thing that you almost need to force yourself to d, but seen as something that can be an important section of your positioning arsenal.

Okay, now for the best positioning tool. Write a book. Yes, if you need to be seen as an ultimate expert in your field, then write that book! Now this won't mean you should take six months out to write a 300 page tome. But even a 50-100 page, bound, guide offer a mountain of credibility. When you say you are an author, you'll always assume an automatic authority.

Now i want to be clear, you will not get rich writing a book. Well, it will be great in the event that you did - however this is not the purpose. It's the perception being an author of a book gives you. You can find hundreds upon hundreds of business books published each year, and I guarantee this; whilst they don't all become big sellers, the authors will all be perceived as experts in their field.

Similarly, you don't have to find a publisher. When you have written your manuscript obtain it self-published, or find a company that may print on demand. Again, I don't anticipate that you will make a fortune from this, but you'll from the credibility you gain. It did wonders for my client, and when you put in the time, effort and energy as she did, then it will do wonders for you personally.

I touched upon this briefly earlier, but additionally look for ways in which it is possible to demonstrate your expertise through different mediums. This is also important, as different mediums might appeal more to different sectors of the marketplace. For example, could you record a brief audio on a topic that would appeal to your industry. Or, maybe you could record yourself being interviewed. Then you might use this interview as a lead-generation tool.

Similarly, perhaps you could video yourself giving a presentation, or record yourself delivering some training. Again, none of the has to be costly. With vast advances in technology, you don't have to spend thousands doing this, and nor do you want to.

Just imagine I visit your website and I could download a brief guide, or series of guides. There exists a interview you have recorded that discusses ways of overcoming a number of the key challenges your prospect faces. Again, as a visitor I would not necessarily read, download or pay attention to everything, however it's the perception that you demonstrate. Compare this to a 'traditional' website in your field, which is simply filled with copy focused on you and your business. Which of these two examples, clearly demonstrates expert status, therefore who do you think I'm more likely to wish to accomplish business with?

Andrew Ludlam is the owner of Maverick Marketing Consultancy, and is recognised as a leading expert on advanced marketing strategy and tactics. As a marketing consultant, trainer and author, he's got advised many hundreds of business owners one-to-one, and many more have attended his private training programmes. Andrew also publishes a fortnightly newsletter which includes some 2,000 subscribers.
Homepage: https://www.its-everyones-world.com/learn-excel-with-excel-courses/