Notes

Getting Free Publicity to Boost Your Business
Publicity is the most powerful marketing method for online and offline businesses. That is why many business owners advertise their businesses in newspapers, on TVs and Radios, in newsletters, journals, magazines along with other publications.

But, advertising your organization in media is unfortunately extremely expensive. You need to issue attractive adds with color photos to seize the attention of the readers of the print media, among so many eye catching ads of one's competition. To create a competitive advantage through advertising in media isn't affordable at all for new businesses, specifically for start ups.

Advertising on TV is a lot more expensive. So, it's very hard for many businesses to advertise their offers to target audience in print media and on TV, or even totally impossible.

Then, how can companies who don't have big budgets to spend on very expensive advertising campaigns promote their businesses to catch the competitive advantage? Isn't there any affordable way for them to advertise their ventures effectively?

Yes, there is. In fact, you can find two very effective marketing strategies, even a lot more powerful than those expensive promotional initiatives . . . plus they are mostly FREE to use!

You will get FREE Publicity writing and submitting articles and Press Releases.
Here you must design a pr campaign rather than an advertising campaign. There are relatively easy ways to design a public relations campaign.

Most businesses around the globe use these two powerful marketing strategies frequently. They're:

1. Sending informative articles to print media.

2. Sending PR ANNOUNCEMENTS to both print media and to TV and r / c.

However, you need to definitely understand that articles and press releases are not advertisements. They're not advertising materials. If check here make an effort to directly promote your organization in your write-ups and press releases, they most probably wouldn't normally get published.

You should know how to write an article and a news release abiding by certain rules, to be able to get publicity.
We provide here is how to write articles and a news release correctly to appeal to the editors and journalists first.

There is a significant difference between articles and pr announcements.

Articles must provide home elevators certain subjects that the target audience would reap the benefits of.

You should remember to avoid starting paragraphs and/or listings with numbers in your article. Instead would rather use bullets when necessary.

Press Releases must have a news value. A news that reporters would love to write about.

Press Releases should be written in a special news story format.
Keep in mind that good articles and pr announcements, with a number of attractive color images when necessary, would attract the attention of the visitors, and help increase traffic to your websites.

There are thousands of media outlets which would accept your pr announcements at no cost. If your press release has a news value, especially a news general public would love to read, editors will like to write about your news, and media will gladly publish and broadcast it free of charge. You will get absolutely free publicity.

Therefore, avoid being shy to write articles and press releases and send them to online and offline media, regularly. Unless you have time and energy to write and send your write-ups and pr announcements to media outlets yourself, or have no idea how and where to send them, you can submit them to a PR company, or to an article and news release distribution service provider.

If you cannot write your pr announcements and articles yourself for just about any reason, it is simple to find freelance writers who will gladly write beautiful articles and pr announcements professionally for you. News release and article distribution service providers can help you find a very good writers.

There are numerous websites on the web where excellent press release or article distribution services are offered at affordable prices as well as at no cost.

They'll send your writings to tens of thousands of media outlets, including daily and non-daily newspapers, magazines, TV and r / c, talk shows, online media, e-zines, newsletters, news portals, syndicates, free content providers, independent editors, journalists, columnists, and relevant websites.

You or the distribution companies you choose can turn your articles and press releases into RSS feeds too, and send them to thousands of syndicates and websites which distribute and publish free or fee based content. It is possible to reach millions of more targeted recipients sending out RSS feeds.

Whenever your article published in a favorite publication it is possible to reach all its readers and subscribers, people will begin to see you as an expert in your field. You will gain more respect, more credibility which are really important factors to cultivate your business.

Think about what your organization will gain when your article(s) are published in many publications.

Can you imagine what you would gain when your news release gets publicity in popular newspapers and magazines, or whenever your news broadcast on TV and radios?

You'll reach multi-millions of target audience in the most powerful way. Those multi-millions of target audience would not only hear your news, however they would believe it! Because people believe what media says in news a lot more than very expensive promotional initiatives.

Therefore, getting free or low cost publicity in media during your articles and press releases, which are announced as news on TV and radios, and published on the net media, or discussed in a talk show, are really valuable marketing strategies providing you and your business with great benefits, substantially upping your sales, revenues, profits and ROI, that you cannot achieve with extremely expensive promotional initiatives.

Smart companies know the importance of getting publicity, so that they constantly use these most effective marketing methods sending out several articles, RSS feeds and pr announcements almost weekly..

Of course, business owners should do everything they can to obtain publicity in media through their articles, RSS feeds and press releases if they really want to flourish in their legitimate, decent ventures. Repeated publicity will certainly help them build fortunes, grow their businesses fast, and keep growing forever!

Sevim OR, the owner and operator of several websites since 1997, providing clients with ultimate marketing programs to substantially increase sales, revenues & ROI, offering no cost affiliate programs to earn big profits, at:
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