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A solo ad is often a way of online advertising where an advertiser pays a publisher to transmit an e-mail advertisement to the publisher's optin list. The email is sent to the list without any other content or advertisements, therefore, the term "solo."
The objective of a solo ad would be to promote a specific product, service, or offer to a targeted audience. The publisher typically lists subscribers who have opted in for emails with a particular topic or niche. The advertiser pays the publisher a cost to transmit a solo ad email for the list, which usually features a call-to-action to click on one of the links to the advertiser's website or web page.
Solo ads can be used in the internet marketing industry in order to quickly build an e-mail list, generate leads, and promote products or services. However, the potency of solo ads can vary widely based on the company's opt-in list, the targeting, as well as the offer being promoted.
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