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A solo ad can be a type of internet marketing where a marketer pays a publisher to transmit an e-mail advertisement to the publisher's opt-in list. The e-mail is shipped for the list without the other content or advertisements, to ensure the term "solo."
The objective of a solo ad is to promote a particular product, service, or offer into a targeted audience. The publisher typically lists subscribers who may have opted in to get emails on a particular topic or niche. The advertiser pays the publisher a fee to deliver a solo ad email for the list, which will includes a call-to-action to click a hyperlink for the advertiser's website or landing page.
Solo ads can be found in the internet marketing industry in an effort to quickly build a message list, generate leads, and promote goods and services. However, the potency of solo ads may differ widely with regards to the quality of the email list, the targeting, as well as the offer being promoted.
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