Notes

MAJOR BENEFITS OF SOCIAL MEDIA MARKETING FOR BUSINESS
We are nearing the finish of a very crucial decade of the 21st century. This decade observed major growth in the internet world. Earlier the word ?social world? was used to refer to a community where like-minded or people with similar interests came and mingled for fun,Guest Posting business, etc. But, today ?social world? is almost seen as a tantrum parents throw at their kids. There?s a continuing debate on whether social media marketing benefits exist or not! However, if we take notice of the statistics of top marketers in the industry, 4 Billion+ people are online worldwide. Social media might have started as a place to communicate among friends but now it has taken a troll over people?s lives as a whole. Brands are using social media marketing to gauge their consumers? opinions on Facebook or Instagram today. Sherpa Marketing also claims that the number of people following brands on social media is higher than that of celebrities. Talking of Instagram alone, approximately 80% of individuals have a habit of following at least one business or brand handle.

WHY SOCIAL MEDIA IS IN THE GROOVE?
Now if over fifty percent of the planet?s population is online and using social media marketing, why are YOU missing?

Social media follows a very basic thumb rule- Of the people! For individuals! By the people!

A brand?s product or services or even consumed by individuals will rot. Period. So, it is essential to take the benefits of social media marketing for business growth. Let?s dig deeper in to the ways social media marketing can serve you.

HUMANIZE YOUR BRAND VIA SOCIAL MEDIA MARKETING
Let the technology rise to any extent but a human touch is and will always feel much better. Isn?t it? There are plenty of arguments to this statement, some including pun as well. Let?s not enter it. But, possibly it is possible to yourself feel that when anything comes from a person rather than a machine, you?re more inclined towards a decision. Social media marketing platforms help a small business put a humanly contact to their customers.

Around 60% of individuals claim that they discover a brand?s new product or service via their social media marketing handles alone. We've already told you many times that visual content is stronger than plain textual content. Where? Aren?t you following our social media marketing handles?

Platforms like Instagram are changing the complete perspective of brand identity. Marketing your business offerings on Instagram/Facebook is ?Cool?, in the language of Millenials; and ?stratagem? in the language of digital marketers.

As soon as you start promoting your brand?s content on social media marketing well, initially you?ll struggle to establish engagement amongst the crowd. But after the brand is in there, you have numerous possibilities of growing brand value.

INSTILL BRAND TRUST AND LOYALTY VIA SOCIAL MEDIA
Social media handles are a significant tool to market instill trust and loyalty of one's brand amongst people. Every social media post is an opportunity for your business to say something meaningful to people, add value with their life. Now, the art is based on how exactly to incorporate your brand into this scenario. You can?t just keep posting motivational quotes on Instagram and expect people to purchase your digital services, for example. The content being posted on social media should be apt and concise. If we take the exemplory case of twitter, you only have 140 characters to shoot the arrow of your service to a person?s minds.

TLDR, keep these pointers sharp at heart before you released the next social media post for increasing brand awareness.

Enhance brand loyalty,
Realize customer insights, and
Scale sentiments around your brand.
SMM AFFECTS THE MARKETING NUMBERS WELL!
A good online marketing strategy always follows numbers, as the saying goes, ?numbers never lie?. While doing Social media advertising Nigeria , the analytics section is really a boon of each platform. Let it be Facebook, Twitter or LinkedIn, all these have an analytics section where one can constantly monitor the outcome of each post or a campaign.

SEO ALSO OBEYS THE SMM STATS!
Yep, you read it correctly. Search engine ranking positions are also suffering from social media presence. In the end, whenever you list your business on facebook, twitter, etc. you obtain a free of charge backlink worth a 100 valued DA. But, it doesn?t mean you make a social media marketing handle and drop it there. As your brand handles engagement increase over social media, so does the search engine results positioning of one's website. All n all, your conversion rate increases. Either you are in the B2C world or B2B world, conversion rates are majorly suffering from your social presence.

COST-EFFECTIVE MARKETING!
Using social media marketing platforms to market your brand is most likely the most cost-effective mode of marketing. Till the idea you are creating a profile and making posts or generating some #trending content that goes viral, it?s all FREE. Only once you would like to leverage the benefits of social media marketing more, mainly via influencer marketing and paid advert, you get billed. Which cost is also very budget-friendly in comparison with other means of marketing.

Another big advantage of social media for businesses is that you can do crisis communication very easily. In case your offline store ran into some trouble, just post it out and the mass will get to know. For eg. let?s give credit to Starbucks for his or her timely social media notices!

As a matter of known fact, people are already discussing your product on social media. Suppose someone just purchased a t-shirt from your own e-store and is telling his/her friend something about this. Now, for those who have a social media person deployed, they can easily pick up this conversation (in case it?s public) and provide them say, a giveaway if its a positive comment! Or promise them some reimbursement in the event it?s a negative one.

Whatsapp and facebook have become trending in terms of in-person chats. It is possible to leverage that into your business mainly for customer support. You may employ facebook messenger bots or integrate live Whatsapp chat feature on your platform. In this manner client interaction becomes smoother and simpler.
My Website: http://socialpalava.ng/