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How Big Data Analytics can effectively revolutionize eCommerce Businesses?
The e-commerce industry is continuing to grow by leaps and bounds during recent years. According to Virtual Business Analysis done by shopify.com,Guest Posting global eCommerce sales are anticipated to the touch the mark of 4.2 trillion US dollarsby 2020 and can exceed 6.5 trillion US dollars by 2023.

With the gaining such mammoth proportions, it is becoming increasingly difficult to help keep a tab on the requirements of the customer.

That's where Big Data Analytics comes into the picture. By analyzing the lots of of data developed by millions of customers, an e-commerce company can improve its service.

Enter the overall game of big data analytics by collecting relevant data about your customers and analyzing them. This way, you will gain valuable insights into customer behavior which will shape the continuing future of your company.



How Big Data Analytics is making Business Profitable?

At TopDevelopers.co, we've prepared a list of the top e-commerce website development companies to help the firms that want to get an excellent developer. Be it eCommerce or any other sector, Big Data as a technology has been growing to be revolutionizing the processes gradually. The aspect which makes Big Data Analytics efficient is the correctness of the info. It gives you aspects you can move your businesses towards a path of better ROI.

Regarding the eCommerce industry, there is plenty of data that is not efficiently analyzed but instead just accumulated and stored. The core of marketing for any business is connecting using them at the right point of time which makes the marketing and sales more interesting. For instance, you as an individual will think about buying something to drink only if you're thirsty so if the individual is contacted when he is thirsty then he is more likely to buy something to quench his thirst.

If the huge amount of data is further processed efficiently, you will find a greater chance that the eCommerce businesses can get in touch with their customers and interact with them superior to as of now. Thus, big data will possibly equip eCommerce businesses with better tools to reach out with their customers with the proper product or services.



How Big Data Analytics Impact eCommerce Industry?

Conduct a more Robust Consumer Analysis

Your visitors leave essential patterns in their data. You, as a business, can generate immense gain analyzing these hidden patterns in a customer's buying behavior. eCommerce businesses have started realizing that Big Data Analytics really helps to improve sales.

For Example, if you're a department store owner and you come to know that all your customers buy more beer just before a major sports game, then you can fill up more beer a few days before the game. Such small analysis, and being prepared to serve the instance rise in demand, will drive your revenues northwards.

By collecting and analyzing the info gathered from customer reviews, it is possible to conduct a lot more in-depth sentiment analysis. Utilizing the Natural Language Processing technology while data mining texts, you can analyze the underlying sentiments in the customer reviews. With Big Data Analytics, brands can know the customer?s view of these brand with an increase of accuracy.

Big data analytics allows businesses to know which product is positively viewed by their customers and which is viewed negatively. It helps them in improving their products/services in such a manner that it aligns with customer's expectations. To conduct a far more in-depth analysis, you will require the services of expert Big Data Analytics companies. These providers will assist you to achieve your goal of leveraging the power of Big Data in your e-commerce business.



Improved Customer Service

This can be a well-known fact that acquiring a fresh customer is significantly more costly than keeping the old one. It's the reason that loyal customers are the most effective asset of any business. No business can survive without a loyal base of customers, and big data analytics helps in increasing the loyal customer base by providing the customers with excellent customer support. Hence you should focus on customer retention rates to expand your business.

Big data helps in making the businesses more responsive through better integration of various CRM channels. Big data helps your customer service support staff by giving them critical information regarding a particular account. In this manner, your customer service team can be prepared to cope with repeated issues in a much better manner by using the insights derived from analyzing the data.

Big data analytics helps in reducing the number of frustrated users who are tired of repeating themselves over phone or chat. It is really because using a big data analytics system, all the members of the client service team understand specifically what the thing is.

By analyzing the constant chatter in social media about your brand, it is possible to prepare a contingency plan to avert any possible client service disaster.



Improved Mobile Commerce

There are more than a billion smartphones nowadays, and their number is rising. Creating a dedicated mobile app for a business has evolved from being a luxury to becoming a necessity. In today's digital world, where people spend the majority of their leisure time on mobile compared to a desktop or a laptop, your brand must have a presence in the mobile app market.

Today mobile apps are transforming the e-commerce industry. By having a dedicated mobile app for your company, you can gather valuable data about your customer's buying behavior.

This data, when fed into an efficient big data analytics algorithm, can prove to be a game-changer. It could predict buyer behavior by analyzing past patterns and assist you in increasing the average sales per user.

Utilizing the data gathered from technologies like Geo-tracking and utilizing programmatic advertising, big data analytics will let you in connecting with consumers in critical moments right before the purchase decision is taken. It can help in improving the conversion rate, in-turn having a confident effect on underneath line of the business.



Personalized Experience

Big data analytics help in transforming the relationship between your company and its customers. It allows the company to view the planet from a customer's point of view. It enables companies to reduce the gaps within their product offerings.

By analyzing the buying pattern of its customers, a savvy company can personalize its products and services according to the customer's preferences. Brands can enhance their product by analyzing the feedback distributed by customers. It includes analyzing the feedback on various parameters like client satisfaction levels, willingness to recommend their product to others, and social media marketing chatter in regards to a brand.

With Big data analytics, personalization has already reached much deeper levels. It is now possible to tweak the appearance of a website based on the customer's preferences. Experienced e-commerce business owners understand the role of UX in increasing user engagement. By personalizing the UX connection with a customer, your brand stands to boost its sales figures.

Marketing is really a domain where in fact the power of big data is in its full Glory. By analyzing the web shopping behavior of a customer, your brand can store tons of detail in regards to a customer. Relevant advertisements can be placed on the favourite websites of a customer, which in turn translates into higher revenues. As we know, marketing is all about understanding the customer's pain point and directing your commercial message in such a manner that the customer's pain point is addressed. Marketing research is becoming more laser-focused with the advent of Big Data Analytics.

By utilizing the power of big data, your brand can recommend products based on the personal preferences of each customer.
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