Notes

PR Predictions for 2014
The changing calendar inspires many to take into account what the future holds for us. We are very excited about the rapidly evolution of PR, especially given that professionals have significantly more opportunities to positively influence business goals. Below are a few key 2014 predictions that sound really interesting:

1. The news media industry is alive and kicking

The new business models along with greater accessibility to media through cellular devices indicate the downward spiral of the news headlines media industry may be actually rising. Subscriber paywalls to online media are starting to make up for declining print advertising, according to the NY Times. Newsweek can be re-launching its print edition, with plans to improve subscriber revenues instead of rely heavily on advertisers. As well, according to more info . Magazine, 2013 saw the best survival rate of newly launched magazines.

2. Social Media continues to evolve

In accordance with PR Every Dey, this season LinkedIn can be the "new Facebook." With added features such as for example "likes" and the dew design designed to encourage users to build branding tools, more marketers are expected to use LinkedIn to follow relevant conversations, also to connect with potential clients and influencers. Simultaneously, LinkedIn may also be a highly important platform for journalists researching and identifying great stories.

3. Focused and integrated content

With regards to PR, the necessity of content is not new. It's always been the focus of thought leadership campaigns, media storytelling and several other PR services. However, that doesn't mean PR pros aren't always thinking about new opportunities to boost their content. As well, content strategies in 2014 must account for the increased number of formats and distribution channels, so the more diverse and creative our content is, the much more likely it is to spread in to the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the necessity for SEO and PR to work together is more pressing than ever, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR is the increasing union of social media with mobile and location. 2014 PR strategies should be adapted to take this into account since consumers utilize social media marketing via their mobile devices more than ever. As such, there will be a much greater need of hyperlocal PR strategies, allowing local companies to reach and engage clients like nothing you've seen prior.

Newsmaker Group is a full-service communications firm. Whether you're looking to support sales, build brand awareness, mobilize communities, reinvent or enhance your corporate reputation, implement a thought leadership strategy, launch a new service or company, promote a fundraising campaign, and/or educate the general public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/
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