Notes

Does Back-Linking Still Work for SEO Purposes With Google's Penguin Update?
Google alters its search engine ranking algorithms once in a while so as to penalize duplicated text, decrease spam and in addition remove weak or irrelevant websites from ranking well on its search engine. If you are not yet alert to Google's latest update code-named Penguin that has been released in April 24th 2012, you may well be at a loss as to why your website's rankings have dropped. Google's main idea in creating the Penguin algorithm update was to reward strong websites by choosing to target more on the content rather than on SEO tricks, and also to crack down on sites that use devious linking techniques.

If you have been searching to learn which back links still work following the Penguin algorithm update, here are a few that still do:

Forum Backlinks
Forum boards are a fantastic place to build links to your website. Most of them usually have a place beneath your profile for the forum signature where one can enter links to your selected sites and also write a brief message. Utilizing the forum signature feature, it will be easy to enter good links to your website.

Commenting in Blogs
By commenting on blogs, it will be easy to build your individual brand and some excellent links to your internet site but this might require patience and time. You will require time to regularly visit blogs related to your niche, and you will need to investigate the site to see if it is just a "do follow" or "no follow" site. You'll want a "do follow" link for more Google juice. You can find this out by right clicking on a hyperlink another person posted and head to "inspect element." When you locate the HTML of the link it'll either say nothing, this means this is a "do follow" site or it'll say "no follow" this means it will not give you the Google juice you want.

Also, most bloggers moderate their comments so make certain the comment and the hyperlink are relevant which means you will need patience to read each article before commenting. When working with this method to build links to your website, avoid making shallow comments or irrelevant links as they will likely be deleted by the moderator.

Anchor Text Within Guest Blog Posts
Guest blogging is among the major means of building links to your website. By developing a guest blog, you will be given at the least 2 links in your author bio that you can use to link back to your website. Guest blogging is a fairly self-explanatory task. First look for a blog that allows guest blogging, but also try to pick one with a full page rank of 4 or higher (an internet site like: prchecker.info is a superb free tool to check on pr). Lastly, & most importantly, write a good relevant and informative article.

Article Submission
This has been an excellent method of back linking for a very long time. Some article directory sites usually provide top quality links (like EzineArticles). get more info have to do is write good articles and also have them published in highly regarded article directory sites as some lower quality article directories were penalized by the Google Penguin Update.

If your site was affected by the Google Penguin update and you wish to know where you went wrong, listed below are the forms of backlinks you should avoid.

Paid Links
This identifies the links on your own website that may have been bought from other websites to focus on specific keywords. Such links are bad because you have used money in order to manipulate search engine results and Google highly promotes the usage of organic links. Google Penguin penalized all se's that were selling or buying links.

Guest Blogs on Questionable Sites
By guest blogging on dubious low page rank sites, your website will not rank highly on Google. The Penguin algorithm update penalized blogs that accepted poor articles because it focused on anchor text rather than the content. This goes the same for guest blog commenting, any site it doesn't moderate their comments can be an open door to spammers, thus, adding your connect to the spammers is making your website appear to be a spammer site.

Infected and Dangerous Sites
Sites with many pop-ups, spam content and malware were heavily penalized by the Google Penguin update. Google will not like directing its users to dangerous sites.

You should therefore make a thorough evaluation of one's backlinks and concentrate on getting new links naturally, through good relevant content and comments that readers will enjoy and that will bring trust to your site.

Peter Marino may be the Owner and SEO Expert at reelWebDesign.com, a boutique content marketing company in White Plains, New York.
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