Notes

PR Predictions for 2014
The changing calendar inspires many to take into account what the future holds for us. We have been very excited about the rapidly evolution of PR, especially given that professionals have significantly more opportunities to positively influence business goals. Here are some key 2014 predictions that sound really interesting:

1. The news media industry is alive and kicking

The new business models along with greater accessibility to media through mobile devices indicate the downward spiral of the news headlines media industry may be actually rising. Subscriber paywalls to online media are beginning to make up for declining print advertising, in line with the New York Times. Newsweek can be re-launching its print edition, with plans to increase subscriber revenues rather than rely heavily on advertisers. As well, according to Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. Social Media continues to evolve

In accordance with PR Every Dey, this year LinkedIn will become the "new Facebook." With added features such as for example "likes" and the dew design designed to encourage users to create branding tools, more marketers are expected to use LinkedIn to check out relevant conversations, also to connect with clients and influencers. Concurrently, read more will also be an extremely important platform for journalists researching and identifying great stories.

3. Focused and integrated content

With regards to PR, the necessity of content is not new. It's long been the focus of thought leadership campaigns, media storytelling and several other PR services. However, it doesn't mean PR pros are not always thinking about new opportunities to boost their content. As well, content strategies in 2014 must take into account the increased number of formats and distribution channels, therefore the more diverse and creative our content is, the more likely it really is to spread in to the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the necessity for SEO and PR to work together is more pressing than ever, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR may be the increasing union of social media marketing with mobile and location. 2014 PR strategies must be adapted to take this into consideration since consumers tap into social media via their mobile devices more than ever. As such, there will be an even greater need of hyperlocal PR strategies, allowing local companies to reach and engage clients like never before.

Newsmaker Group is a full-service communications firm. Whether you're looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/
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