Notes

PR Predictions for 2014
The changing calendar inspires many to consider what the future holds for us. We are very worked up about the rapidly evolution of PR, especially now that professionals have more opportunities to positively influence business goals. Here are a few key 2014 predictions that sound really interesting:

1. The news headlines media industry is alive and kicking

The brand new business models alongside greater option of media through cellular devices indicate the unpredictable manner of the news headlines media industry may be actually rising. Subscriber paywalls to online media are starting to make up for declining print advertising, in line with the New York Times. Newsweek is also re-launching its print edition, with plans to improve subscriber revenues rather than rely heavily on advertisers. As well, in more info with Mr. Magazine, 2013 saw the best survival rate of newly launched magazines.

2. Social Media continues to evolve

According to PR Every Dey, this season LinkedIn will become the "new Facebook." With added check here as for example "likes" and the dew design designed to encourage users to create branding tools, more marketers are expected to use LinkedIn to follow relevant conversations, and to connect with potential clients and influencers. At the same time, LinkedIn will also be a highly important platform for journalists researching and identifying great stories.

3. Focused and integrated content

In terms of PR, the need of content isn't new. It's long been the focus of thought leadership campaigns, media storytelling and many other PR services. However, that doesn't mean PR pros aren't always considering new opportunities to improve their content. At the same time, content strategies in 2014 must take into account the increased number of formats and distribution channels, therefore the more diverse and creative our content is, the more likely it is to spread in to the World Wide Web.

4. get more info and SEO, Mobile and Local

Companies require optimized PR, and the necessity for SEO and PR to interact is more pressing than ever, so Media Bistro predicts that PR and SEO will see collaboration pretty important. Another trend prediction for PR is the increasing union of social media marketing with mobile and location. 2014 PR strategies should be adapted to take this into account since consumers tap into social media via their cellular devices more than ever. Therefore, there will be a much greater need of hyperlocal PR strategies, allowing local companies to attain and engage clients like nothing you've seen prior.

Newsmaker Group is a full-service communications firm. Whether you're looking to support sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a new service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/
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