Notes

Using Journey Maps to Visualize Diverging Alternate Paths in Your App
Customer journey maps offer the ideal perspective of the entire customer experience. They assist in understanding where your customers are in their journey, what their ultimate objectives are, and how best to meet those needs.

Journey maps are an invaluable tool for understanding the customer journey, as they allow users to identify pain points and potential improvements. This is done by focusing on specific segments like purchase or post-purchase experiences.

Journeys Visualize Diverging, Alternate Paths
Journeys provide visuals of the paths users take through your app. These paths consist of events, pages and other activities that lead to completions or drop-offs for users. leadership provide a great way to show off alternative routes and complex workflows which may not be visible with other visualization tools.

When creating a journey, you enter an initial event that represents an action users took on your website or app - such as signing up for services, adding products to their cart, or visiting a page. After setting this initial event, Indicative will query all paths users took in your app that stem from this initial action and display them on a journey map.

Paths are then organized into phases. Each stage contains a list of steps users take throughout the experience, from engaging with your brand and products to consuming your content and using your services. These stages represent the full journey a customer takes from their initial encounter with your company through engaging with content they consume, to reviewing and potentially returning again.

Each step in the path can be filtered to reveal exactly how many users completed it. This gives you a better insight into your product's success at driving conversions from users, so that each step becomes even more valuable.

Another option is to filter paths based on a combination of an action and percentage of users who completed it. This can be useful for surfacing paths unique to your app, such as those which don't lead to completions but do result in drop-offs.

Journeys and Path Comparisons, whether examining user journeys or funnels, share similar characteristics. They both draw upon the same data to show results; however, Journeys provides a more sophisticated visualization for any type of exploratory user discovery project by surfacing unexpected or untracked alternate paths.
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