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Builders - PR - Marketing FREE OF CHARGE Strategy
PR is overlooked by most builders because they believe they will not be capable of geting their stories or businesses in the media. get more info is extremely possible for any business owner to get massive levels of free publicity that would normally cost �100's if not �1000's of pounds should they covered it through traditional advertising.

When you get yourself a story featured in your neighborhood paper or on the neighborhood radio station it is actually better than a conventional advert because it carries a lot more credibility when compared to a basic advert.

I have spoken to business owners who've transformed their businesses just through the use of PR, they have simply sent a one page news release to targeted media plus they generated an incredible amount free publicity.

Here is one PR strategy you should try using to get free publicity for the business:

Position yourself being an expert in your industry and tell all your local media about yourself. At website of writing this we have been going through a very uncertain economic time and the housing marketplace is not looking very good, so if you are a builder for instance you could contact your entire local media with a news story which may tell everybody how to improve the value of their home within an uncertain market.

You would obviously research your facts first, you can then write a one page news release about how exactly you have information to help home owners including your top tips for improving the value of people's homes. In case you are confident and you involve some information that is genuinely likely to help people you will discover it very easy to obtain some free publicity, in the event that you get on well together with your local media it is possible to soon become the person that they contact when they need information associated with your field of expertise.

Reporters are crying out for new and interesting people to feature in their papers, magazines or shows and if your news is current you will find it easy to get some good free publicity.

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Leonardo Wood specialises in helping UK contractors and small enterprises with their sales & marketing to help them grow their businesses.

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