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What's the price of Digital Marketing: Marketing Agency Vs Freelancer
At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media services. In Dubai, that expertise comes in the proper execution of either an agency or freelance talent. In a hardcore B2C and B2B environment, budgets are tight, and largess limited, just how can prospective clients arrived at grips with the cost of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than YOU IMAGINE! Up until now, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have already been murky and not transparent. Relying on gut instinct won't get you very far and public data on rates and fee for services remains elusive.

Should you be considering experiencing external digital marketing expertise, gaining a clear line of sight on the common costs being asked for monthly retainers and hourly rates for digital marketing in Dubai can be challenging and time consuming to compile. Digital Marketing Pricing Survey Insights A recently available survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on today's trends for the cost of digital marketing. Freelance consultants consistently price predicated on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while people that have 10+ years of experience charge typically $189.

Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more typically than agencies with 11 to 20 employees based on the survey SEO agencies appear unsure about pricing their services with pricing being all around the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates in comparison to people that have a broader portfolio of services Monthly retainers, project fees, and hourly rates are higher for strategy related services

Implications For Clients

With so much variation in rate schedules and competition from freelance consultants, the price of hiring an electronic marketing agency in Dubai could be cheaper than you may expect.

Assess precisely what digital marketing services you're after, overlay that with a monthly service fee from a pool of prospective agencies, and use that because the starting point in your negotiations. Most agencies have become clear about their cost base and what utilization rates they are targeting therefore consequently, understand just how far they are able to comfortably negotiate. Agency Versus Freelancer As you'll expect, there are a few key differences in pricing between freelancers and agencies:

Freelancers are mostly servicing clients by way of a mixture of hourly rates and project based fees.

Agency preference for monthly-retainer contracts is not surprising, after all, they usually have more overhead to cover

The common digital marketing industry monthly retainer contract starts at $1,000 and ranges around $5,000.

The bigger the agency, generally, the more services they offer under one umbrella. If you are looking for a blend of digital marketing services, hiring an agency will reduce the amount of coordination you should do as a client. The larger the agency, the more customized solutions it usually provides, and therefore, the higher the average price per customer necessary to cover that specialized expertise and talent. THE VERY BEST Clients Often, small and medium-sized businesses feel they're at a disadvantage in negotiating having an agency due to their lack of scale in comparison to larger clients. However, frequently, small, and medium-sized businesses are the best clients from a company perspective.

The truth is, digital advertising as an industry in Dubai, is still a comparatively immature market, and the majority of agencies lack the organization expertise and infrastructure to service enterprise scaled customers.

Hence small to medium businesses provide an agency with reliable bread and butter revenue streams without the complexity and high servicing costs that come with large multinational clients. So, if you're a small or medium-sized business, avoid being embarrassed to negotiate having an agency. They need clients as if you, another reason why the cost of hiring an electronic marketing agency in Dubai could be lower than you may expect! POPULAR Agency Services Despite the profusion of digital marketing services, SEO and PPC services remain most agencies primary resources of revenue. The top five services sought by clients are: SEO PPC management Social media Content marketing Analytics and UX

Analytics and user experience design (UX) are surging in popularity as their importance to attracting prospects and retaining customers becomes clear. This recognition is reflected within their growing footprint within the portfolio of digital marketing services clients would like from their agencies.

While this is very good news for the industry all together, as it indicates a far more disciplined and structured approach to digital advertising in the Middle East. It also points to a continued insufficient recognition by business owners and marketers of the need to set up adequate analytic capability in-house.

Similarly, ensuring an engaging user experience from the launch of a digital marketing initiative would go a long way towards supporting the consumer acceptance of internet marketing particularly as regional Internet users have become more experienced and have higher expectations of the online UX.

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Conclusion Should you be along the way of hiring a marketing agency, the news is good. The cost of hiring an electronic marketing agency in Dubai could be lower than you anticipate and there are different pricing structures and models available.

Many agencies work with a combination of pricing models such as monthly retainer for standard services, milestone pricing for projects they do frequently, or hourly pricing for new or more complex work. Discuss which pricing model works best for you with your prospective agency and you'll be in for a wonderful surprise!

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