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Step-by-step Guide on How to Produce an Attractive Printed Lookbook
It generally does not take much to create a fashion lookbook, whatever the format.

It is very important to communicate your design ideas in the visually-intensive world of fashion.

After you have mastered the procedure of product design, sample production, and product development, it is time to start marketing. Although there are many ways to attract customers, buyers, and press, the simplest way is a Lookbook.

This fashion catalog of professionally-styled images will help you to better sell yourself. Your brand's essence is conveyed through creative storytelling. The lookbook can be used in multiple ways. It is a great marketing tool because it shows your products in stylised settings and showcases them on models.

4 Steps on How to Produce a Printed Lookbook
These guiding steps can help you develop a professional looking lookbook that looks high-end and is professionally produced.


Choose a design software
Adobe Suite (Photoshop and InDesign) may be the most advanced recommended software that can produce amazing outcomes.

Don't worry if you don?t have the budget for a designer or perhaps a package like this. It is possible to design your lookbook using free shareware or online apps.

You can get the job done with shareware such as Inkscape, GIMP and Photoshop . You can learn how to use these sites by downloading either a User Manual, or perhaps a Support Forum. This is a great idea to be familiar with Photoshop in its full version.

Set your files to CMYK 300dpi PDF Format and save them as Press Quality before you begin to create the files.

Create a moodboard
At this stage, you shouldn't be concerned about this content. The format is what you have to be focusing on - where to put your page title, images, and paragraphs. This is an important part of the design process. This is where you create the appearance and feel for your lookbook by creating article spreads and the cover.

Create a mockup
This helps you make sure that all information is roofed to assist you understand each item, and visuals elements are correctly designed according to your plan.

For instance, with the title that people see first if they open your lookbook, it should be clear and concise.

https://pps.innovatureinc.com/planning-your-lookbook-photoshoot/ You can then send the mockup to a graphic designer. Designers make sure that the layout is accurate and there are no spelling errors or grammatical mistakes. The designer also makes certain that the branding remains consistent throughout the product so that it looks professional and polished.

Choose the printed size
It is now time to consider how big is the printed copy. Take into account that standard sizes are available for printing hard copies. While it might look unique, unusual printing increase the cost.

Before you select a size, consult with a printer and commence formatting your images. Ask for advice concerning the best size to print. A millimeter difference in size can result in higher paper waste and consequently, higher printing costs.

It is also almost impossible to get an envelope that fits a typical printed catalog to be able to distribute your materials within an envelope.

Contact printing companies for quotes
Be sure you see and choose the paper before you sign the ultimate finishing.

Make sure you have sufficient physical copies of one's complete lookbook ready to give away to potential and existing clients.

It's often easier and much more professional for you to definitely hand a difficult copy of one's completed lookbook than to send them an online link. It's also easier to go back to a particular page in a physical book.

Make certain that everything in your lookbook looks great in digital and physical formats. You should check how the items look printed, in color, and in black.

Read More: https://pps.innovatureinc.com/planning-your-lookbook-photoshoot/