Notes

Instagram: All About Utilizing It for Businesses
Is your brand on Instagram? What are you doing to bolster your brand there? Are you still figuring out ways in which you can improve your presence there? Today we will be looking at ways in which Instagram can be utilized for businesses.

Instagram Stories

First things first. Instagram's "Snapchat-like" stories will be the latest buzz in the wonderful world of social media. We shall talk about that first. Instagram Stories refer to a number of videos and images that can be uploaded to a new feed from your regular one. These stories disappear after a day. Meanwhile, the story is still shown chronologically once you add content to it. There's scope to edit your content with fun emojis, finger paint and text. The videos and images with this feed cannot really be liked or commented on nevertheless, you should be able to send a message from the Stories on the slideshow to your user. You can also share elements of the stories on your regular feed.

Now, the question is how exactly a SOCIAL MEDIA MARKETING Management Company could make usage of this feature to boost brand awareness? We will explore how.

Instagram Stories are a great avenue for securing engagement online. Any sagacious advertiser would understand that. Firstly, it's rather a great way with the help of that you can give your users a sneak-peek of what's happening behind the scenes. Talk about weaving stories and there is nothing much better than telling them who you're - away from services or products. Tease them with glimpses of the upcoming changes to your site or introduce them to your team via videos. These are a few great ways that you can build buzz and engage users.

Instagram Stories render a certain amount of exclusivity to your articles. Capitalize on this exclusivity to gain more followers on this platform. Use this platform to secure more registrants for webinars or for Facebook video sessions.

Instagram's Algorithm: What you need to know

The recent algorithm change introduced by the platform has attracted the eye of B2C businesses. Earlier, your posts appeared chronologically on the feed. In instagram story viewer of the change, however, only posts which are likely to garner the best amount of attention or engagement in the form of likes, comments, and shares, appear at the top. Instagram, to any extent further, will attempt to gauge the sort of interest a post can generate. Talk about Artificial Intelligence!!

Businesses, as such, must revise their social media strategies because they would want to get their latest posts appear first. Should they don't then there's hardly any point of sharing them at the initial place. You will find a need to respond to this change with marked immediacy. Ask your fans to show on the notification, use relevant hashtags to attract discussions on recent topics and strengthen focus on the creation of shareable and click-worthy content. Make sure you're picking the proper marketing tools to measure the success of one's content- shares, clicks, audience growth, and click-throughs.
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