Notes

Educational Marketing: Educate Your (Potential) Customers
... so when they are ready to buy, they'll contact you.

You might have excellent services and products, but people are tired of promotional messages. How can you still allow world know about your exceptional offering?

check here is one of the most effective methods to reach this tough audience.

The idea behind Educational Marketing is fairly simple: say something useful (i.e. informative) to your listener and she'll open up and start paying attention to what you have to offer. Educate prospects so they buy from you if they are prepared and inform others.

With Educational Marketing, you publish education-based materials (in all forms of media you utilize to talk to your prospects) rather than focusing solely on publicity or 'buy my product' messages. For instance, when you go to a trade show, your approach would be: 'Okay, you have this issue and you could solve it this way. And incidentally, my product does XYZ.'

Apply this plan to your business!

As somebody in a law firm, you can publish articles where you present cases you have handled, what happened and why, and also what could have happened had the parties acted differently. That is interesting and educational for the audience, when you are seen as a specialist in your field and the person to visit when people need legal advice. (And of course, this strategy reminds individuals who it's better to use the services of a lawyer than to accomplish things on the fly and result in a disaster.)

You may even raise awareness in your community about a front-page social problem and get involved pro bono in solving it. Constantly running social responsibility programs along this line would not only give everybody in the community a confident feeling about your brand, but also make your employees feel good about themselves and their firm. Alternatively,

Educational Marketing also enables you to inform your customers in a manner that bolsters your brand and the perception of its quality. For instance, in the event that you run a restaurant, you can incorporate educational content in your menu. Stun your guests with the premium ingredients you utilize in your salad, the special qualities of the sesame oil in your seafood or the fascinating history of one's finest wine. Once impressed, your guests are more likely to happily pay the price for more costly products.

Education-based messages:

- increase the power of one's brand in the eyes of your customers, potential customers, or people who can suggest your offering;

- build top-of-mind awareness (when people want to buy what you offer, they will immediately think about you / your company);

- help you as well as your business become an authority in your field - and that means you become the preferred choice without people ever questioning why;

- attract more clients, as well as enthused fans (who buy from you and recommend one to others).

Use any communication channel it is possible to, such as for example mailings, newsletters, regular client surveys, pr (PR), trade shows, awards ceremonies, industry seminars for the advantage of your clients, trade associations and internet.

Jot down in comments which educational marketing strategies you use and obtain inspired by others' ideas! Also, test thoroughly your marketing using Marketing Lens Diagnosis and use our ideas in your business!
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