Notes

Academic Credentials Vs Business Results: What CONDUCT BUSINESS Owners Want From Graduates?
Good morning colleagues!

Satisfaction of companies regarding the academic qualifications or credentials of their work force may be the focus of our discussion. Companies are not happy. Graduates are not happy. Let's see if we can unravel the mystery why.

more info in the united states are very disappointed in the quality of college graduates. I hear often: "Dr. C---academia is sending me graduates I can't hire. [Why?] They don't have skill mastery.]" "These graduates have to hit the bottom running, however they can't. I'm wasting a lot of time and money to REtrain graduates. Wii return on my investment (ROI). They don't really have skill mastery that their degree says they ought to."

Comments like these break my heart. Students [and educators] fail to understand the ultimate goal for college-to educate the near future employees with skills that demonstrate marketable RESULTS for business owners. Business owners search for RESULTS that drive profit and underneath line.

A graduate invests money on a qualification that isn't marketable. Business owners cannot find the graduates with the proper skill sets to employ. What is the perfect solution is?

ACADEMIC CREDENTIAL = BUSINESS RESULTS [PROFIT]

Those on both sides of this equation expect results. Graduates want additional money, more status, higher profile projects, leadership responsibilities, and more opportunities. Business owners want very skilled and trained employees who can demonstrates results in their business to operate a vehicle profits.

WHERE IS THE DISCONNECT?

The goal of this article is to discuss the most notable 5 priorities for graduates to connect with business owners. Let's close this gap.

1. THE RESUME: Students/graduates-this area is for you personally. Remember, the purpose of a resume is to demonstrate RESULTS. The resume is a strategic tool. Potential employers are interested in RESULTS, not credentials. Telling employers where you went to school is not as important as everything you did when you were there. An employer doesn't desire to see your set of classes, they would like to see what results the employer can get due to what you learned. Show them. Bring an example of your writing; show the way you work very well in a team, offer strategic plans to boost their business. RESULTS! Employers need to know what's inside it for them. What VALUE do YOU bring with their table? What can you DO?

I see many students who simply list their credentials and wonder why employers aren't beating a path to their door. Remember the resume is only to secure the interview, not the work. When there are a lot more than 400 applicants for each job, an employer will interview only the most notable candidates with ACTIONABLE RESULTS which could help their business. End of story.

If you can't show your potential worth and value to underneath line of an employer's business. they won't want to talk with you. Remember, you're asking an employer to exchange YOUR time for THEIR money. You must demonstrate you're a PRUDENT investment with a high ROI. Show them.

2. PROOF: How will you prove yourself to a potential employer? I tell my students often, it isn't everything you know, but what you can prove that's important to your reader, and in this case your prospective new boss. Your boss won't take your word for anything. Companies are very perceptive in requesting proof. THEY'LL check to verify your resume. They'll run a background check to include police records, verify academic credentials, plus they are going to want proof that you can do what you said in the interview. Suggest to them.

3. RELEVANCY & CURRENCY: Educators: That one is for you. One cannot offer old or outdated information in the classroom. Students MUST apply what educators teach them immediately with their jobs, professional worlds, or perhaps volunteer and community worlds; they need current theories and relevant research. Educators/universities, please update your course materials.

4. INNOVATION: Teach with emerging technologies. Business owners want to see current technologies utilized by their new hires; use of social media marketing is mandatory. Take into account the message an educator sends when working with an overhead project in the classroom? Faculty must be on the cutting edge. Unless you have a smart phone, get one. If you don't know how to cause you to Tube Videos or develop a blog or use Twitter and Facebook in the classroom, learn. Take a class, hire a coach, look for a mentor. Do what you have to do to really have the latest and greatest technologies in your classrooms. Educators cannot run the chance to be obsolete. Students must be technically savvy because BUSINESSES EXPECT STUDENTS TO HAVE THESE SKILLS. Teach them.

5. CREATIVE & CRITICAL THINKERS: The United States used to be Number 1 1 in many areas of education and business. To regain a completive edge, skills such as critical thinking & analysis, refractive thinking & synthesis, and creative thinking ought to be the focus of each classroom. Business owners need employees who can think on the feet, set off script, and find the answer to the problem.

My hope is that using these five tips changes the partnership with graduates and business owners, to close the gap and regain the connection. Peter Senge, (1990) is about systems thinking, the ability to create linkages to grow roots deep into systems that sustain growth long-term. Why don't we reintroduce the purpose for which academia was made. Academia---meet the business owner. Business owners, meet academia. We are in need of you both. Results not excuses.

Dr. Cheryl Lentz, referred to as The Academic EntrepreneurTM is passionate about closing the gap between academia and the business world.
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