Notes

Women, Their Reasons for Gun Ownership, and What That Means for Your Business
Nearly 9 million firearm background checks were filed in the usa from January 2012 through the end of June 2012, in line with the FBI's National Instant POLICE ARREST RECORDS Check System (NICS). A topic discussed in many articles may be the increase of women pursuing gun ownership. Actually, 43% of women report personally owning a gun in 2011, compared to only 13% in 2005 (Saad; Carroll). With more women owning guns and more women thinking about firearms in general, it is important a gun store intentionally market to women, making certain they feel welcome and safe in what is traditionally a male dominated industry (Bestul; McCombie). https://www.freedom-weapons.com/ have different views on and reasons for owning firearms. The next article will outline two of the views and potential marketing techniques for those ideals.

One very common reason for owning a gun is self-defense. Women who desire a gun for this reason may have varying degrees of experience with firearms. For example, it may be that she intends to buy the gun, stick it unloaded in a closet and forget about it. She will not intend or have a much to use it, nonetheless it provides a sense of peace by having it. Simultaneously, she actually is apprehensive and unprepared to ever use the weapon. It could be, alternatively, that the woman who is looking to purchase is fairly familiar with guns, having developed around them. She actually is fairly comfortable shooting the gun. On occasion she may practice shooting, but normally, this is more to ensure the gun still works than to improve her skill (Blair). This woman wants a gun that functions easily and contains low maintenance requirements. A woman with this view is probable already searching for a firearm; she just needs a reason to come quickly to your business. During your advertising, you need to display knowledge, and the capability to instill self-confidence in these customers through proper firearms training, whether through willingness to give advice, offering her discounts on training and practice time if your store is equipped to take action, or even to encourage her to pursue courses through a local facility. To help make these women comfortable in your store, the addition of a female employee to assist them making use of their decisions will be a wise business choice. Additional options include: carrying feminine firearms and accessories (i.e. guns with color options, conceal carry accessories designed for women, firearms that are fitted to the female anatomy, when it comes to both strength and build issues, etc.), displaying gender-neutral decorations in the store, and avoiding political propaganda and divisive conversations, whenever you can.

Another type of female consumer, who is generally rarer, is the avid shooter. She has likely been with us guns most of her life, shoots with regularity, and has no qualms about firearms (Blair). This woman likely spends lots of time in gun stores, and feels fairly comfortable irrespective of decor or the gender of employees, although a lady employee and neutral decor continues to be beneficial. However, care ought to be taken never to assume that she actually is inexperienced with firearms. Employees should be sure to treat her with respect and courteousness all the time, even before he or she is sure of just how much experience that this customer has. This customer is not as more likely to pursue pink firearms, but will generally lean towards the firearm that is better suited for the female anatomy (i.e. amount of pull, grip and hammer placement fitted to smaller hands, a balance between lightness and amount of recoil, adjustable fore grip distance, adjustable comb for cheek weld, telescopic butt stock, etc.). Make sure to keep a respectable amount of stock that suits the female build. Also, stay knowledgeable or more to date on which firearms and accessories are ideal for women, and avoid anything that is a gimmick. Ultimately, the prudent gun store business proprietor will be sure to treat all customers equally and with respect, regardless of any perceived attributes. In so doing, all persons will feel welcome in your store, increasing the possible client base for the business.
My Website: https://www.freedom-weapons.com/